Download - IBM Media Hub Solution and SOA Media Hub Solution and SOA ... Perform intelligent forecasting and execute actions across the organization Handle content as digital objects,

IBM Media Hub Solution and SOAProviding flexibility and efficiency in your digital media business

Jayant Barve

What we’ll cover in this session

A summary of SOA key points

The M&E industry issues of their road to SOA migration

How does Media Hub fits into the IBM SOA strategy ?

– IBM’s unique value for digital media businesses

– Overview of the Media Hub Solution Framework

Your Questions

Initial scope of SOA transformation (early 2000’s)Turn this … …into this (services).

Application Application Application Application

ApplicationApplicationApplicationApplication

Business applications and their interfaces become reusable through standards adoption

Decouples the interfaces from the business applications

The number and complexity of the interfaces is reduced

Rich business abstractions describe the application interface

But separate connection points still leaving bloated interfaces ….Distributiveness is reduced due to deployment considerations…Poor J2EE interoperability compared to Web Services paradigm…

Service Service Service Service

Service ServiceService Service

Interface Interface Interface

Interface Interface Interface Interface

= interface

A service is a reusable business

function

An interface is the contract exposed by a

service

Next SOA evolution with the Enterprise Service Bus adoption

RESULT Greater Business ResponsivenessEasier Management

Allows for dynamic selection, substitution, and matching

Enables you to find both the applications and the interfaces for re-use

Decouples the point-to-point connections from the interfaces

Turn this (services)…

Enables more flexible coupling and decoupling of the applications

…into this (SOA)



Enterprise Service Bus



Interface Interface Interface

Interface Interface Interface Interface

SOA Reference Model : Solution View

Why Service Oriented Architecture and why IBM?

“In 2008, SOA will be the basis for 80% of new IT transformation projects, creating a $65B business for SOA” – Gartner Research

“Service Oriented Architecture and Business Process Management are among IBM’s most strategic solutions. IBM brings best in class technologies to market space, driven by our long term investments and vision to be the market leader in middleware solutions.”

Agenda






Your Questions

Tape-based to file-based systems

Time to distribution requirements

Consolidation and migration of industry players and partners

Savvy consumers demanding content

simultaneously through a variety of channels

Explosion of content creator sources and

distribution channels

Content protection

Market opportunity or operational threatDrive the need for innovation in existing processes

Media companies are demanding a clearer view on the business process with a need to know where content is and how to manage it through the production and distribution process

Media companies need to:

Understand different dependencies across processesPerform intelligent forecasting and execute actions across the organizationHandle content as digital objects, remove analog dependenciesReduce the time and cost to create, manage and distribute media assetsChange the business process dynamically and launch new business models using existing/legacy assets

IngestQC

Storage

Digital ContentManagement

Transcode

Order ProcessForms

DigitalDelivery

PhysicalDelivery

Packaging

MAMApplication

MAMApplication

MAMApplication

MAMApplication

MAMApplication

Consumer Data

Broadcast Example

But …

Current architectures are rigid and slow to adapt to new opportunitiesProcesses are expensive to develop and maintainSystems have high duplication of investment and limited sharingMultiple sources of data and content cause redundant ingest and distribution

Media Hub: SOA for the M&E IndustrySOA / BPM promises the same business value to the Media &

Entertainment Industry as any other industry

Business ValueBusiness process agility

Flexible alignment of business and IT

Asset reuse

Ease of integration

Reduced risk

Solution NeedsLoose coupling of applications

Service abstraction and mediation

Workflow persistence

Data transformation and enrichment

How do you accomplish this in a business process that deals with extremely large, complex content such as digital media?

The solution requires media-enabling SOABring the business value of SOA/BPM to complex digital media integration environment

Base SOA alone cannot do the job, more is needed

Solution Needs

Loose coupling of applications

Service abstraction and mediation

Workflow persistence

Data transformation and enrichment

Media-enabled SOA requirements

Media applications consume and produce both content and metadata. You can’t put 1Gig of video in a SOAP message! You do however need to synchronize the capture and delivery of both between services

The SOA infrastructure must be able to “inspect the media” to leverage mediation services and runtime service selection

Both the transaction flow AND the media essence must be transparently managed between services

Both media essence and metadata must be transformed to match the format required by a service

Agenda






Your Questions

Ingest QC

Storage


Transcode

Order ProcessForms

DigitalDelivery

Media Hub Dashboard

$$$ ERP

Media Hub

PhysicalDelivery

CustomerPortal

Media HubWorkflow Builder

Packaging

IBM Media Hub Solution FrameworkService orientation for digital media

IBM’s flexible, dynamic framework for service integration, business process choreography for Digital Media Businesses

Required Components:

– Websphere ESB / WPS(Websphere Application Server)

– Websphere ESB Media Extension (WEMX)– Media Hub Workflow Builder (MWB)– Websphere Integration Developer (WID)

Optional Components:

– WSRRinstead of using the ESB mX internal registry

– Monitoring Subsystemsuch as Tivoli Monitoring to monitor the physical application to be able to provide dynamic services information

Websphere Application Server

Websphere ESB

WESB media eXtension

MWBworkflow engine WPS

MWBTooling WID

WSRR

A services based media solution installation could be realized using the Media Hub Workflow Builder assets or the standard IBM products for process

orchestration & tooling based on Websphere Application Server leveraging WESB with the media eXtensions for messaging and routing

Note: this does not specify the product packaging

Media Hub is the Media Extension for WESB

TranscodeIngest QC


Storage

Order ProcessForms

DigitalDelivery

CustomerPortal

Media HubDashboard

$$$ ERP

Media Hub

PhysicalDelivery

Media Hub Workflow Builder

Packaging

Media Hub Usage Scenario: Content ingest

How does Media Hub solution relate to SOA?

UsersUsers

Abstract Services

Physical

Components

Users

Operational Data

ThomsonAnystream

Information Services APIs

Thomson APIs

AnystreamAPIs

Information Web Service

Watermark Web Service

TranscodeWeb Service

TelestreamSigniantArdendo

ArdendoAPIs

DAM Web Service

Transport Web Service

TelestreamAPIs

Signiant APIs

Business Processes / Composite Services

Ingest Syndication Distribution

Concrete Services / Adapters Anystream

APIs

Media Awareness – IBM’s Silver Bullet

Media Hub brings SOA business value to complex media environments

Media Hub bridges the gap between file based and messaging based workflow environments

Media Hub enable the integration of production and business processes

IBM differentiator: No other SOA vendor has the capability to natively manage a digital media business process

Agenda






Your Questions

MWB Composite Service Definition (CSD) Editor

• Eclipse based plug-in GUI

• Provides dynamic editing of media workflow from “live” registered services

• Supports conditional branching (decision, fork, join, etc.)

• Supports service parameter data mappings

• Supports compensation

• Drag and drop

• Provides real-time round trip of a composite service workflow

During entire Operation status of the single tasks with their workflows can be monitored via the Mediahub Monitor capabilities and via the Solution specific Producer Dashboard collecting all status information

Monitoring OperationsMonitoring Operations

Monitoring the entire workflow on composite services level

Monitoring the planning workflow

Media Hub Workorder Queue

The New PortletsRicher portlet and SOA service backend for managing production workflowWebSphere Dashboard Framework assets for executive business viewsConsolidated user interface for a multi vendor, end to end business process

Multiple ISVs Integration Solution:Abstraction Service Framework

Approach:– Define standard abstract service interface for different class of media services

– Transcode– Encode– Watermark– Digital Asset Management (DAM)– Transport – Data mover– Publish

– Create a single mediation flow for each such media abstract interface:– Determines any intermediate processing that may be required (this is an expected

mediation flow function)– Determine which service should be used to supply the end functionality

– Allows choosing among many ISVs– Allows choosing a service based upon load, network bandwidth, etc.

– Automatically invoke that service

Advantages– The client application need not know which ISV service is invoked– The client application knows only a single standard API for each type of service, not one per ISV– ISV service providers can be added/deleted from the environment without changing applications

or the mediation flow(s)

Media Hub Abstract Service Framework Strategy

ServiceProvider

X

AbstractTranscoder

Service

ServiceProvider

Y

ConnectorTranscoder

Y

WS

DL

Tran

scod

er

WS

DL

Tran

scod

er

WS

DL

Tran

scod

er

ServiceProvider

A

AbstractWatermark

Service

ServiceProvider

B

ConnectorWatermark

BW

SD

LW

ater

mar

k

WS

DL

Wat

erm

ark

WS

DL

Wat

erm

ark

Media-Awared ESB Concrete Service

ServiceRegistryServiceRegistry

SOAP/ HTTP

XML/ HTTP

SOAP/ HTTP

SOAP/ HTTP

BusinessProcess

CompositeService

ClientApplication

Dashboard

Clients

Media Aware Service Selection: Example Scenario

repository

publisher

repository

Abstract Workflow defined by Business Analyst

This type of workflow does not change often and it is based on business requirements. However, it has not taken into account the media characteristics which can change often and might require different processing to transform and move the media around

Modelled Process Sequence

Resulting Process Sequence

DataMover

publisher

DataMover

Transcoder A Transcoder B Transcoder C

output media format: DV25output media protocol: file://

input media format: MPEG4input media protocol: file://

move file from repository to transcoder which needs it to be local

move file from transcoder to publisher which needs it to be local

transcode the video file from DV25 to MPEG4

Concrete Workflow generated from media rules written by media expert.

This is the concrete workflow required to run the business scenario described by the abstract workflow. Three services need to be invoked to prepare the content in the required format and move it in the expected location before the publisher service can be invoked. The concrete workflow may change often and depends by the rules and media formats and transport protocol.

receives video file in the local folder in MPEG4 format

has video file local in DV25 format

Agenda






Your Questions

Download - IBM Media Hub Solution and SOA Media Hub Solution and SOA ... Perform intelligent forecasting and execute actions across the organization Handle content as digital objects,

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