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IBM Start Now e-commerce Solutions IBM Start Now e-commerce Solutions
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AgendaAgenda
Outlook for e-commerceOutlook for e-commerce Impact on companies todayImpact on companies today Getting StartedGetting Started Start Now e-commerce SolutionsStart Now e-commerce Solutions BenefitsBenefits
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e-commerce Explosione-commerce Explosion
0
500
1000
1500
2001 2001 2003
Year
Sale
s (B
illio
ns o
f U
SD)
Business to Business (B2B)
Business to Consumer (B2C)
Source: Forrester Research, 02/00
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Threat & Opportunities Driving your BusinessThreat & Opportunities Driving your Business
Competitors
New Entrants
Suppliers CustomersYour Company
Environment
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Getting StartedGetting Started
Opportunity, Threat, Strength and WeaknessesOpportunity, Threat, Strength and Weaknesses Develop company-wide, customer-driven strategyDevelop company-wide, customer-driven strategy Define measurable goalsDefine measurable goals
Efficiency Customer loyalty New revenue
Determine your requirementsDetermine your requirements Functions and features Return on investment
Consider Executive AssessmentConsider Executive Assessment
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Requirements to ConsiderRequirements to Consider
Customer expectations have grownCustomer expectations have grown Own language and currency Ease of shopping Secure credit card payment Online product inventory
Merchant expectations have grownMerchant expectations have grown e-commerce not for technical staff Marketing campaigns Target products to specific customer segments Monitor campaign success Auction B2B and B2C
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Executive AssessmentExecutive Assessment
Requirements gatheringRequirements gathering Competitive analysisCompetitive analysis Solution definitionSolution definition Return on investmentReturn on investment
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IBM Start Now e-commerce SolutionsIBM Start Now e-commerce Solutions
SoftwareSoftware IBM WebSphere Commerce Suite 5.2 IBM WCS Developer Edition
Server running one ofServer running one of Windows NT Windows 2000 IBM AIX
Consulting, installation, implementation, training Consulting, installation, implementation, training and project management servicesand project management services
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What Start Now Can Do for YouWhat Start Now Can Do for You
Customers shop the way they want toCustomers shop the way they want to Easily manage your siteEasily manage your site Easy to build, customize and useEasy to build, customize and use Guide customers through efficient shopping flows Guide customers through efficient shopping flows Accept and process credit card payments Accept and process credit card payments Reach global customersReach global customers Use open, industry-accepted standardsUse open, industry-accepted standards
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Awards and Analysts’ CommentsAwards and Analysts’ Comments
IBM has won more e-commerce
software awards than anyone else.
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BenefitsBenefits
Get to market quickly Get to market quickly Turn on a dime when markets shift Turn on a dime when markets shift Speed your return on investmentSpeed your return on investment Strengthen your brandStrengthen your brand
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Next StepsNext Steps