Download - ICT for Ag – win-win or just a hype?
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ICT for Ag – win-win or just a hype?
Bashir Jama
AGRA, Ghana
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AGRA’smission
To trigger a uniquely African
Green Revolution that transforms
smallholder agriculture into a
highly productive, efficient,
competitive and sustainable
system that assures food security
and lifts millions out of poverty.
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Growing List of Partners
African governments
Regional Economic
Communities
Funding partners
Private sectorFarmers
Sweden
Implementing partners
Neema Agricole du Faso
(seed company)
Farmer Organizations
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The potentialICT solutions are much
needed for improving
access to production
technologies,
remunerative markets,
and affordable financing
in an inclusive manner.
–
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Demonstrations:‘Seeingisbeleiving’
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Options: video van, drama, mobile, radio…….
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Access limited-80% of Africa is till uncovered
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Other constraints
• Cost – competition;
regulation?
• Content – relevance;
reliability?
• Education – rural vs urban
folks?
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ICT4Ag: 5 game changers• Demand driven messages –
understand clients needs better
• Engage farmers/clients in message
development
• Messages vetted by experts
• Develop sound feedback
mechanisms
• Networkandshare‘bestpractices’10
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Finally..Policy incentives are essential for
enhancing universal access that
breaks the digital divide between
urban that meets the needs of the
stakeholders
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