IDCEE 2013 – by Moritz Offeney (CEO & Founder)
OCTIOBER 10, 2013
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Moritz Offeney, MBAFully accredited lawyer (GER)MBA graduate SDA Bocconi/Milan
CEOOnline MarketingOperations
Last Position: DailyDeal/GooglePart of the transaction team for Google`s acquisition in 2011.
INTRODUCTION – FOUNDER & MARKET
Scarosso Foundation: SDA Bocconi/Milan December 2010
* Source: CBI Market Survey: The Footwear Market in the EU
18%
19%
39%
24%
Luxury: €12bnProduct price > 300€
Fine Segment: €14bnProduct price 100 – 300€
Medium: €28.5bnProduct price 25 – 100€
Economical: €17.5bnProduct price 0 – 25€
Bill
ion
€
MARKET OVERVIEW
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MARKET POSITIONING
PRICEQUALITY
RATIO
MULTI CHANNEL
TRADITIONAL COMMERCE
TRADITIONAL LUXURY
MAINSTREAM FASHION
MASS CUSTOMIZATION FASHION(ONLINE BRANDS)
NEW PREMIUM (ONLINE BRANDS)
COMPETITIONGlobal market
PRICEQUALITY RATIO
Low
High
SCAROSSO has been a game–changer to the traditional distribution and pricing models of the luxury shoe industry.
By cutting out the middle–men and directly offering the product to customers, SCAROSSO redistributed a substantial value share to their customers.
THE PRODUCT Scarosso offers an exceptional collection of high quality shoes and related leather accessories at so far unknown prices.
MULTI - CHANNEL We are changing the consumer behavior of our customers by leveraging on cross synerigies of our Multi - Channel Concept to scale our core channel E-Commerce.
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„14% of our offline customers become ONLINE re-buyers.“
FUTURE RETAIL – OFFLINE STORE INTELLIGENCE
Fashion Retail 2.0
IPAD STATIONS-Online purchases
TRAFFIC Analysis-Transpiring Users-Footfall of Users
CVR Optimization-Heatmap-Runway analysis-Dwell time
Q & A
