Idea Generation
Business Initiation- Isti Raafaldini -
ENTREPRENEURIAL PROCESS
Opportunity Resources
Team
Founder
Sustainability : Environment, community, society
Business plan
Fits and gaps
Timmon’s Model
The Opportunity
http://www.qr8.co.uk/images/photo/qr8-product-photos-large.jpg
Opportunity
• Not every good idea is a good opportunity• Opportunities -> idea, that if it is realized, it
would provide a significant added value for the company
http://www.qr8.co.uk/images/photo/qr8-product-photos-large.jpg
• To build a team is the biggest challenge
• Entrepreneur as a player and coach in the company:
- Determining of direction- Shaping the company culture
Arthur Rock (Harvard venture capitalist) : “If you can find good people, they can always change the product. Nearly every mistake I’ve made has been I picked the wrong people, not the wrong idea”
The Team
The resources:a) Financial accessb) Assetc) HRd) Business Plan
The Resource
“Thinking money first is a big mistake” Untuk mendapatkan sumber daya : Potential opportunity Solid team
Bootstrapping is A Way of Life
Think Big Enough!
• The biggest MISTAKE: Think too small• Chances to survive and succeed for small
businesses is lower
if it is successful, the benefits will not be comparable• Start from small, yet grow to be a BIG
business
Arthur Rock : find a business concept that will change the way people live
…. Business
• Create a new businesses,• Get / buy an ongoing business• Do the franchise (franchise).
PRODUCT
• Video
…..choose your product
• Offering value-added• Starting from the preference• unique• Answering the need / consumer problem
… how?
• Create products or services that are not in the market (New-New Approach), or
• Adapt an existing product in the market and deliver innovation that will create or expand existing markets (New-Old Approach)
• Delivery• packaging
• Design• Quality
• Trend
• Unexpected event, exp: Post it (3M)
• Knowledge based concept (commercialization), exp: mobile technology, pharmaceutical industry, robotics
• Incompatibility (Ketidaksesuaian)
• Needs, exp: Venture capital business• Industry and market changes, for example: business for
customized products, distro, boutique• Demographic changes, for example: the culinary business,
agribusiness• Perception changes, for example: organic food business and a
healthy lifestyle (healthy choice)
SCANNING AN IDEA
Product ideas• Market needs• Technology• Raw materials• Expertise• Cost of production
What do customers want?How to satisfy customers?
How best to do it?
Use your creativity
Suggestion
Try to listen to other people
22
Suggestion
ObservationOne way to fulfill
customer’s needs is by
looking at the people around
us doing unusual things
IDEO designer Jane Fulton Suri
Examples of innovative products
Examples of innovative products
Your Innovation?
What is your product?
• video
MORPHOLOGICAL MATRIX
Contain beverage
can bottle bag box
Material for drink container
aluminum plastic glass waxed cardboard
Mechanism to provide access to juice
pull tab insert straw twist top tear corner
Source: Dym & Little, Engineering Design
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