Download - Ideas @ work from the Social Biz Roadshow
ideas @ workHow being a social business can drive innovation and create real business value
2011 Social Business Road Show
Get Social. Do Business.©2011 IBM Corporation
Your PEOPLE are core to your BUSINESS
Companies don’t do business with companies… people do business with people
By nature, your PEOPLE are SOCIALgiven the chance, people will share their ideas
SOCIAL NETWORKS are on the rise in the consumer space
You should leverage this SOCIAL CAPITAL
in your business
Why should you use social software? And why now?
Vitamins or Aspirins? Address the headache
Where does it hurt? Describe the pain
Who’s Who in the Zoo
Profile Page Know and be known
Knowledge Sharing Gap
Tags
Communities
Blogs, Wikis, Forums…
Email Hoarding of Business Information
Files in context of team or community
Activities
Organizational boundaries
Social Bookmarks Finding
Social Bookmarks Sharing
Don’t know yet
Status updates Microblog to stay in touch and up to date
Recommendations anyone? people, community and content
Recommendations anyone? people, community and content
Maze to information
Available Information
Accurate Information
Credible Information Does it have any value to me?
So you do a search and find something
Who created it?What experience or skills do they have?
What have others said about this?How have they used it? How have they tagged it?
Virtual business card and more
Credentials directly from the content
Looking to leverage your social network.What advice would we give you?
Don’t get trapped on the outside looking in
(1) Get started Don’t get stuck inanalysis mode
(2) Identify the “socially active”Who has already adopted these tools?
(3) Find the contributors Your high value experts
(4) Consider rewarding the early followers Leaders will naturally lead
(5) Identify an executive sponsorIt’s not a technology issueIt’s a cultural issue
Find someone who has
(or can catch) the vision
What makes “Social Software” a success?
It’s not measured in 100% involvement
What makes “Social Software” a success?
It’s not measured in 100% involvement
Major contributors account for about
15-20% of the total workforce*
* On average, your company may vary
What makes “Social Software” a success?
It’s not measured in 100% involvement
Major contributors account for about
15-20% of the total workforce*
To be considered a
Success, you just need to get these people to
be more productive* On average…your company may vary
What about small companies?Extend your reach and leverage agility & ability to adopt new culture
Why IBM?
(1) It’s your conversation…own it!Don’t risk selling your family parrot to the town gossip
(2) Don’t add a social application, make your applications social
Don’t make social your business…make your business social
(3) People-Centric vs. Content-CentricThe Copernican Revolution needed to become a social business
So plant a social seed and watch it grow
EMPOWER your PEOPLEin the context of the work they are already doing
ENGAGE their IDEASby offering open exchange of best practices, concepts and comments
LEVERAGE your NETWORKthrough specific expertise, community knowledge, active listening, and open dialogs
EXPECT & CELEBRATE the UNEXPECTED
People are amazing
Open discussionideas? questions? comments?
What do you think?
thank you it’s been my pleasure
[email protected] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson
www.thecollaborationsoapbox.com
Louis RichardsonSocial Business Evangelist
disclaimer
© IBM Corporation 2011. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
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