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If At First You Don’t Succeed...
Virginia Crockett & Barbara Ludwig, Qualcomm
The Mobile Learning Journey At Qualcomm
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What is mLearning?
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It depends…
What is mLearning?
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Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits
in a pocket or purse.
Source: eLearning Guild, 360 Report
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on our mobile devices?
What are we doing
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Mobile ≠ “Learning” (In the traditional sense…)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
100%
Online to educate
Online to research
Online to keep informed
Tradi@onal User
Mobile user
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mLearning: It’s Time! 2009: Half billion people accessed mobile Internet
2011: over 85 percent of new handsets will be able to access
the mobile Web
3G handsets becoming ubiquitous
Smartphone sales growing fast
(Multi-)touch interface “Real” web on
mobile
Source: mobiThinking.com, Global Mobile Stats
2013: The #1 device used to access the web will be the phone
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Qualcomm’s Adventures in Mobile Phase I: 2007-2008
Phase II: 2009-2010 Phase III: 2011 - ??
Case Study
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Objective Enable mobile access to learning resources
and corporate knowledge to foster informal/formal learning.
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Qualcomm’s Adventures in Mobile
Memories…
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Our First App… Qualcomm Negotiation Skills (BREW)
Splash Icons Main Menu Content/Quiz
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Main Menu SPIN Menu Trivia Questions Tips
More Memories… Onboarding a Sales Team (SPIN)
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Even More Memories… mLearning for Customer Service Reps
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Qualcomm’s New Mobile (Social) Strategy
Changing Directions
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2009 Strategy • Leverage low cost, low risk solutions • Systemic, enterprise approach • Partner with IT - Use what we already have
• Target devices (SmartPhones) • Aggregate mobile ready content
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mLearning Portal
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2,500+ users 20,000+ Yams
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User-driven mobile solutions
Changing Directions, Again
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2011 Strategy • Find and meet user’s emerging needs • Focus on connecting people to people and people
to information • Shift from traditional learning to productivity tools • Work across enterprise to find mobile
opportunities • Simultaneous development for web & mobile
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To Mobile Learning
Top 7 Challenges
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#7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role
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#7 - Scattered approach to enterprise mobile
#6 - Lack of mobile ready content
#5 - Mistrust of “social”
#4 - Personal vs. company issued phones
#3 - Fear of IP/CCI leakage
#2 - Security
#1 - Info vs. Learning – Changing Learning’s role
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#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social”
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#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
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#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage
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#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
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#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role
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Questions?
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Resources • RuderFinn.com, Mobile Intent Index:
http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html • mobiThinking.com, Global Mobile Stats:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats • Jive: http://www.jivesoftware.com/
• WordPress: http://wordpress.org/
• WPTouch WordPress Theme: http://www.bravenewcode.com/products/wptouch-pro/