Download - Ihfc accessories breakfast oct 21
Overview presentation for
IHFC Accessory Breakfast Meeting 10-21-13
About Whereoware
Founded 1999
Leading digital agency
for home décor and
giftware industry
150+ successful
installations /
engagements
Creating better and more
personalized online
experiences
Great companies
Digital the wrong way
The right way
Judy Smith
Visited the candle
holder page 3+
times
Has never
ordered
Last visited 5
days ago
Personalize your website
Personalize your email
Get specific
Customize each
email to the
individual – only
showing products
you know your
they want
COMPANY X
Match each
customer to the
products you
know they want.
Use your data!
Proof
• 70%+ of Internet Retailer Top 500 use
personalization
• 54% of retailers reported a rise in AOV over the
last year through the use of recommendation
engines
• 49% increase in open rates
• 60% increase in click through rate
• 300% increase in conversion
Keeping score
Q3 round up
• Site visits: up 7%
• Logins: up 16%
• Revenue: up 9%
• Average order: up 4.1%
• Mobile traffic: up 86%
Overview presentation for
Thank you!Eric Dean [email protected] 703-587-7177