BrazilBrazilNot Only SoccerNot Only SoccerNot Only SoccerNot Only Soccer

Dr. Ilan CohnDr. Ilan CohnPatent Attorney, Senior PartnerPatent Attorney, Senior Partner

Reinhold Cohn GroupReinhold Cohn Groupilcohn@rcip.co.ililcohn@rcip.co.il

BrazilBrazil

• Sprang into world attention in 2009

• No because of what happened; Rather what had not happened

– World en large – slowdown/recession

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– Brazil: island of economic stability

[Another such island: Israel]

• Quickly picked up growth after only 2Q of slowdown

• Positive growth in 2H/2009

• Expected growth 2010: 5%

• Brazilian debt now has investment grade rating

Brazil: Some FactsBrazil: Some Facts

• 5th Largest country in the world (~8.5 Km2)

• 5th also in population (~200M)

– 50% between the ages of 16 and 49

• GDP: > $2 Trillion

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• GDP: > $2 Trillion

– 10th in the world

• Or 7?

• A growing world power

Brazil: Changing RoleBrazil: Changing Role

• An overall shift of wealth and importance

– from the established economies of the US, Europe, Japan and some others

– to the new “new world”

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• Brazil is among this new “new world”

– And one of the key players

• And indeed: A growing world power

Brazil & IsraelBrazil & Israel

• Brazil

– Exporter of commodities

– Importer of knowledge (=IP)

• Israel

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• Israel

– Importer of commodities

– Exporter of knowledge (=IP)

• A natural match

Brazil & IsraelBrazil & Israel

• Brazil investment overseas ~ $125B

– An opportunity also for Israel

• World cup – 2014 and Olympics – 2016

– Also an opportunity

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– Also an opportunity

Brazil, Israel & IPBrazil, Israel & IP

• Growing interest of Israeli companies to protect their IP in Israel

• Growing interest of Brazilian companies to tap into Israeli innovations and IP

• Growing trend of technology and IP-based Israeli Brazil

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• Growing trend of technology and IP-based Israeli Brazil deals.

Thank youThank youAnd Now to the Main PresentationAnd Now to the Main PresentationAnd Now to the Main PresentationAnd Now to the Main Presentation

Dr. Ilan CohnDr. Ilan CohnPatent Attorney,Patent Attorney, Senior PartnerSenior Partner

Reinhold Cohn GroupReinhold Cohn Groupilcohn@rcip.co.ililcohn@rcip.co.il