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WELCOME
TOTHIS
PRESENTATION
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Importance of
Communication inBusiness
By: ISLAM, SARFARAJ
ID: 15!"5"#!
Section: $B%
Course: Business Communication AM&RICA' I'(&R'A(I)'AL *'I+&RSI(BA'-LAD&SH
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)ut.ine
• Definition of Communication
• Types of Communication
• Non-Verbal Communication
• Verbal Communication
• Oral Communication
• Written Communication
• Benefits of Communication
• 7C’s of Communication
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/0at Communication is
• Acti2ity of con2eyin3 information t0rou30 t0ee4c0an3e of t0ou30ts
•
A process 6y 70ic0 information is e4c0an3e8 6et7een in8i2i8ua.s t0rou30 a common systemof sym6o.s
The basic purpose of communication is toinform, educate and entertain people
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Communication
+er6a.
/ritten )ra.
'on+er6a.
Forma. Informa.
(ypes of Communication
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(ypes of Communication
•
Non-verbal Communication• 'on2er6a. communication is t0e sen8in3 or
recei2in3 of 7or8.ess messa3es Suc0 as
•
-esture• Bo8y .an3ua3e,
• 9osture,
• (one of 2oice or
• Facia. e4pressions
Non-verbal communication i all about t!ebod" lan#ua#e of $ea%er&
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•
Verbal Communication• +er6a. communication refers to t0e form of
communication 70ic0 is 8one 6y 7or8 of
mout0 an8 a piece of 7ritin3
(ypes of Communication
-'ISS-
eep It S0ort ; Simp.e
La7 for +er6a. Communication
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(ypes of +er6a. Communication
In oral communication, Spoen !or"s are use"#
•
$eep in min" %• &itc',
• Volume,
• Spee"• Clarity of speain(#
Oral Communication
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(ypes of +er6a. Communication
Written Communication
•Written si(ns or symbols are use" to
communicate#
•Written messa(e may be printe" or 'an"
!ritten#
• )essa(e can be transmitte" *ia e-mail, letter,
report, memo etc#
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Written Communication imot common form of
communication bein# ued inbuine
So, it is consi"ere" core amon( business sills#
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Benefits of Business Communication
• Best opportunity to mae an outstan"in( first
impression#
• Business professionals can craft stron(internal relations'ips#
• Better interpersonal interactions#
• Better for conflict mana(ement#
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#C
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