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Connect and Communicate Using Tendenci’s Email Marketing Dashboard
Sarah M. Worthy
Improve Your Email Marketing Results with Tendenci
@Tendenci //[email protected]
Get More at www.tendenci.com
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@Tendenci
What We’ll Cover in this Training:
• Why Email Marketing is Important to You• How to create and send email newsletters using
Tendenci's Newsletter Module• Tendenci’s Tools to Increase Your Email Marketing
Success, including:– List Management and Segmentation– A/B Split Testing and Other Email Tests to Try– Understanding Reporting Features– How to Improve Your Email Marketing Results
• Q&A Time
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Look At This Image!Why Email Marketing?
Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html
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Tendenci’s Newsletter Dashboard
@Tendenci
We Found the Most Awesome Email Marketing Software:
and Integrated it with Your Awesome Tendenci Website – Come See How it Works…
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Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:
@Tendenci
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Tendenci’s Newsletter Dashboard
@Tendenci
View Campaigns You’ve Created and Sent as well As
Saved Drafts from the Tendenci Newsletter
Dashboard.
Select a Campaign to see date sent, recipients, and
view the newsletter template
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Tendenci’s Newsletter Dashboard
@Tendenci
Add a New Email Campaign From Tendenci’s Newsletter
Dashboard and Select Content to Automatically Include in Your
Email Newsletter.
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Tendenci’s Newsletter Dashboard
@Tendenci
Now that You’ve Selected Content and Events from Your Website – Head over
to the full Newsletter Dashboard to finish
Editing Your Newsletter and Send to Your
Subscribers.
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The Newsletter Editor with Side-by-Side View
@Tendenci
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Subscriber Permissions and What You Need to Know Before You Send
@Tendenci
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on
the topic of the email.
EACH separate violation of the CAN-SPAM Act is
subject to penalties of up to $16,000!
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Who Can You Email?
@Tendenci
People who have specifically signed up through your websiteFor example, by ticking a checkbox (not checked by default) on your signup or sales formPeople who completed offline forms & indicated they wanted to be emailedEg: By filling in a competition or survey form where they specifically agree to receive emailPeople who gave you their business card and asked to receive emailIf someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them. They purchased something off you in the last 2 yearsBy making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask them.
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Who Can’t You Email?
@Tendenci
Lists or email addresses received from a third partyIncludes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send email to them.Addresses you collected or "copy & pasted" from the InternetEven if they look like ideal customers for you, you can't email someone just because you found their address.Addresses you haven't emailed in the last 2 yearsPermission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.
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Tendenci Simplifies Subscriber List Management
@Tendenci
I created this Group on Tendenci…
… And This List Was Automatically Created!
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Learn and Engage with Your Subscribers
@Tendenci
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Personalize Your Message with Segments
@Tendenci
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More Ways to Manage Your Subscribers
@Tendenci
• Create New Lists• Search for Subscribers• Add and Remove Subscribers• Create Autoresponders• Auto-Supresses Duplicates
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Tendenci Reports to Improve Your Results
@Tendenci
Campaign Reports Tell You What Your Subscribers Want to Open, Read, and Click to Get Them on Your Website and Coming Back!
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Create and Analyze A/B Segments
@Tendenci
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Your Campaign Snapshot
@Tendenci
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Opens Over Time Report
@Tendenci
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Recipient Activity
@Tendenci
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Link Activity Report
@Tendenci
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Bounce Summary
@Tendenci
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Compare Your Campaigns
@Tendenci
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Discover What Your Subscribers Are Clicking On
@Tendenci
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Now Let’s Improve Our Results!
@Tendenci
What Makes Your Newsletters More Effective?
Content that is:
• Social• Personalized• Relevant• Visually Awesome
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@Tendenci
Get Read: Increase Your Open Rates
• Start with a Great Subject Line• Send it when your Subscribers
have time to read it• Share Content that Matters to
Your Subscribers
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Look At This Image!
• Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/
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Don’t Have Tendenci and Want the Newsletter Features?
We love Campaign Monitor’s Email Marketing Software and totally understand – Here are some other website platforms that integrate and let you send awesome email newsletters!
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WordPress Integration
@Tendenci
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Drupal Integration
@Tendenci
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Affordably Priced Email Marketing
@Tendenci
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