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Increase Your Sales
Improve Your Websites Usability
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Sales Techniques for SME
Warren KnightSpeaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience5 years Social Media
International Business
Social Media for Business
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Online Store
Ratings &reviews
Peer to peersharing discount
EmbeddedFacebook
store
GroupBuy & FlashSale
Refer a friend
Social integration
Mobile platform
Affiliate network
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Production Era
Henry Ford 1920’s
Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280
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Marketing Era
1950’s 1st TV Advert
"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”
Brands told us what they
want us to buy
Now Only 14% of us
trust Advertising
90% of us trust our Friends recommendation of a product or
service
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Online Era
Connected 24/7
Our philosophy is to fish where the fish areAdam Brown – Coca Cola 50 Million
“Likes”
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Why is Online so Important to your Business?
50%+ of Social Media users access via their Smartphone
57% of online shoppers have spent more that £70 on Social Commerce websites, like Groupon & Living Social
42% of online consumers follow brands on Social Networks
79% of Businesses said Social Media is Business Imperative
Over 50% of consumers expect customer service through SM
90% trust peer-to-peer relationships vs 14% Advertising
35% of consumers, said they would buy through Facebook
77% of Smart Phone users, go online while on-the-go
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Brand Continuity
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Socialise your businessNo. 5
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Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social: Twitter, Google+, Facebook
Case Studies, White Papers, eBooks
Press Release – Online PR
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Add a Blog
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Live Chat
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Free Shipping
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Multi-Channel Promotions Drive Traffic
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Celebrities Drive Traffic
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Clear Call to Actions
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Clear Call to Actions
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Build Responsive
Computer Screen
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Build Responsive
Tablet Screen
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Build Responsive
Smartphone Screen
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60% Shopping Cart Abandonment
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Social Proof
Social proofing rule #1: Show the ball rolling
Social proofing rule #2: Look authentic
Social proofing rule #3: Sharing is caring
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6 Top Tips to Take-away
Content Marketing: website, social media, press release, blogs, forums
Revenue: metrics available ecommerce platform, payment gateway and your accounting system
Customer Retention: Email marketing, Shopping Cart Abandonment
Best Products: Your top products list is a great place to start for quick opportunities. Majority of your income
Traffic Data: Google Analytics is your friend. Pay particular attention to new vs returning visitors
Lead Generation: People forget this and try to just sell and forget about them if they don’t buy – bad idea
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Speaker / Consultant / Trainer / Mentor
Tell us What You
Think