IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
IMS Business Report 2014: Asia-Pacific edition A study of the regional Electronic Music industry by Kevin Watson
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IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Profiles of leading artists, including social media following
The IMS Business Report 2014: Asia-Pacific edition covers five aspects of the industry
Clubs
Festivals
DJs & Live Acts
Record Labels
Region Overall
1 Top ranked clubs in the region, and recent growth in popularity
2 Popularity of festivals and focus on Indian market
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Hint: follow the sections through the report by looking for the starred number at the top of each page 2
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Asia-Pacific reach of top European record labels
Estimated value of industry in region
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
A significant number of A-P clubs appear in the DJ Mag Top 100 list – lead by Zouk & Octagon
Source: DJ Mag Top 100 Clubs
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Asia-Pacific Clubs by DJ Mag Top 100 Clubs Ranking
(2012-2014) Top 10 club for past 5 years
• Eight clubs in Asia-Pacific make the Top 100 in 2014
• Vast majority have achieved higher ranking than in 2013
• Zouk has lead the way, being no lower than 13th since the poll launched 7 years ago
Only launched
in mid 2013
Highest climber in 2013 (86 places)
Clubs
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IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Some A-P clubs also boast the largest, and fastest-growing, Facebook fan bases in the World
Source: Facebook, Social Bakers, DJ Mag Top 100 Clubs 2014; Note: * Excluding A-P (Zouk, Octagon & Sirena)
Total Likes (k) Monthly Increase in Likes DJ Mag Rank
Facebook (Nov ‘14)
1 Clubs
4
Top
10 A
vera
ge*
2 52 10 - 8 9 7
95 70 61 67 - - -
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Higher growth
than ‘Top 10’ clubs
More Facebook likes than some ‘Top 10’ clubs
across the world
Rest of World Top 10 (excl. Europe)
Asia-Pacific
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Asia-Pacific Electronic Music Festival Attendance by Country (2014/15)
370
There are now many large festivals across the region, including one of the largest in the world
Total (k)
20
42
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INDICATIVE Note: October 2014 – October 2015 schedule used to calculate totals Source: Electronic-festivals.com, event websites, Wikipedia, industry press
50
20
40
2 Festivals
5
420
Sunburn Goa
Djakarta Warehouse Project
Ultra Music Festival
Zoukout
Ultra Music Festival
Waterzonic
Storm Electronic Music Festival
Stereosonic (various locations)
Largest event (k)
Total = >1m
As big as Tomorrow-
land & Ultra Miami
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
USA
However, the Indian festival market is still significantly under-penetrated Vs the USA
Source: Percept, event websites, Wikipedia, CIA World Factbook, Resident Advisor, Billboard, industry press, IMS Analysis
Population 15 – 24
Years Old
Dance Music Festival Capacity
(2013)
225m
0.3m
45m
1.4m
India
IND
ICATIVE
If penetration in India reached just half that of the USA, it would be equivalent to 18 new festivals the size of Tomorrowland (3m capacity)
2 Festivals
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IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Storm Electronic Music Festival has taken a unique route to attracting a big audience in China
Significant investment in local & foreign talent
Use of regional social media to engage with fans
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2 Festivals
Source: Storm website, social media, Wall Street Journal
0 videos
74,000 plays
6,000 likes
18,000 fans
• Storm has built fan base of c.50k
• Chinese sites such as iQiyi & Weibo have been used to share content and engage fans
• $10m spent by promoter Eric Zho on DJs such as Axwell
• Also significant investment in musical collaborations with Chinese artists, including Avicii & Wang Leehom (“Lose Myself”)
• ‘In Search of Rhythm’ DJ competition and TV documentary series to find new Chinese talent
• Significant funding from Budweiser to support activities, including c.80 pre-parties in 20 different cities
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
The success achieved by Nervo could be helping other female DJs in Asia-Pacific to gain popularity
Note: * Topdeejays.com Facebook rank for country of origin, November 2014; ** Excluding Krewella Source: Topdeejays.com, Facebook, Soundcloud, Twitter, YouTube, DJ Mag;
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Country:
DJs & Live Acts
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Nervo
1 Rank*: 3.2m Facebook fans:
Country: Nakadia
2 Rank*: 57k Facebook fans:
Country: Celeste Siam
1 Rank*: 136k Facebook fans:
Country: Lisa Bluestar
3 Rank*: 44k Facebook fans:
Country: Nicole Chen
2 Rank*: 199k Facebook fans:
Country: Gayle San
3 Rank*: 68k Facebook fans:
Country: Eva T
1 Rank*: 43k Facebook fans:
• 21st in DJ Mag Top 100 poll 2014
• Only all-female act in Top 100**
• Highest ranking A-P DJs in poll
• Large following on other social media platforms, incl.Twitter (741k), Soundcloud (423k) & YouTube (29m plays)
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Two of the biggest Dutch Electronic Music labels have significant Facebook fan bases in the region
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4 Record Labels
Source: Social Bakers, Facebook
• Hardwell, Dannic and Dyro have all toured India in recent months
• This has helped Revealed to grow share of overall Facebook fan base from India to 8%
• Armada Nights events have taken place in Indonesia since Jan 2013
• Armin only tour dates in India also help to support Asia-Pacific fan engagement
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
Overall, we estimate the Electronic Music industry in Asia-Pacific is worth c.$1 billion p.a.
INDICATIVE
Source: Wikipedia, RIAJ, BPI, The Nielsen Company & Billboard’s 2013 Music Industry Report, Google Research, Forbes, Economist, Official Charts Company / BPI, PWC, EVAR Advisory Services, UK Music, FT, Pioneer, SFX, CIA World Factbook, electronic-festivals.com, industry press, IMS Analysis
Electronic Music Industry Revenue in Asia-Pacific by Sector (2014)
5 Industry Overall
Includes revenue from traditional recorded music sales and from streaming & video services such as Spotify
Music
Includes sales of DJ Software & Hardware, DJ earnings from additional sources, and value of other platforms such as Soundcloud
Other
Income from festivals and clubs
Festivals & Clubs
= $950m
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This represents approx. 15% of global industry
value ($6.2 billion)
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net
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The International Music Summit (IMS) in Asia-Pacific & beyond
The sources used in this report & other industry insight
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