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In a Nutshell…
Personal Data are the lifeblood of today's economy
The potential for abuse by firms and governments is huge
Regulation is necessary,but insufficient…
… especially since consumers seem univolved
[But are they,really?]
One direction is for orgs.to learn "data frugality"…
And another is to share the value of personal data…
with consumers
[However…]
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Personal data are the lifeblood of today's economy
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Our operational concepts for data privacydate from another age
Structured data Scattered grains of information
Collected byvisible, identified sources
Ubiquitous sources(incl. things; others; ourselves…)
Produced in an organizedand conscious manner
Byproducts of almostall human activities
Stored in well-knownlocations
Distributed and replicated
Yesterday Today
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We should probably be worried stiff…
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… But we don't really seem to be
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It's called the "Privacy Paradox"
Google Trends:"Privacy"
… But a paradox in whose eyes?
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In fact, people seem to know what they're doing…
DifferentiationShared "decency"
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… It's just that they're motivated by several things
"Me"
Reaching out, connecting,showing off, marketing myself
Control over myvisibility,presence,
reputation…
Convenience, simplicity,savings, personalization…
Self-identitybuilding
* individuals,vendors,
institutions,communities…
Analysis,evaluationOthers*
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Privacy as seclusion isn't that valuable…
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… But privacy as autonomy is
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Because protection and projection are inseparable,we need a new set of tools
Empower
ProtectEducate information
system tools
skill
s
Vendor Relationship ManagementePortfoliosPersonal datastoresHeteronyms…
RegulationPrivacy by designPETsAnonymous personalization
Identity federationObfuscationMemory leaks…
Digital identity know-how…Self-analytics
Self-marketingCollaboration…
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Let's explore "data frugality"
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Let's think of how the Net could forget…
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… (Forgetting is what memory does all the time)…
Transience: the fading or loss of details over time
Absent-mindedness: distractedness built into the sensing technologies
Blocking: the random impossibility to answer specific queries
Misattribution: the specific misrecording of partof an event, but not the whole event
Suggestibility: the plausible rescripting certain events after a particular time
Bias: re-writing all events based on pattern recognition to create a record that is consistentand plausible but subtly different
"Outlines of a world coming into existence: Pervasive computing and the ethics of forgetting"Martin Dodge, Rob Kitchin
"Rather than focus on the prescriptive needs for privacy protections, we envisage necessary processes of forgetting (…) that should be in-built into the system
ensuring a sufficient degree of imperfection, loss and error"
Loss-B
ased
Err
or-
Based
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… Turn uncertainty into a feature, not a bug?
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Let's take heteronyms for serious
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Let's share personal data and their benefits…with the consumers…
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… And create a market for personal useof personal data
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Finally, let's turn digital identity into a skill
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Download or read as e-book:www.fypeditions.com/digital-privacy-revisited/
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Expérimenter le partage de l'information personnelle
entre les organisationset leurs clients / usagers
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Le projet MesInfos : la perspective
Partager avec les individus les données dont les organisations disposent sur eux, d'une manière "portable", réutilisable et sûre
Faire émerger des applications et des services pour aiderles individus à faire usage de ces données
Pour mieux se connaître, connaître et analyser leurs pratiques Pour mieux gérer leurs relations avec les entreprises et les administrations,
et recréer de la confiance Pour mieux consommer : être mieux informés, comparer, identifier les
meilleurs tarifs, acheter en groupe… Pour maîtriser l'échange et l'usage des données qui les concernent…
Enrichir la relation entre les individus et les entreprises sur une base d'égalité de moyens et de droits
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Des courants convergents
Person-Centric Commerce
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De nouvelles fonctions :1- Personal Datastore
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De nouvelles fonctions2- Un nouvel écosystème à créer
Services et outils tournés vers les individus et contrôlés par eux Agrégateurs (de données, de services, d'applications) Visualisation de données Analyse de données Systèmes décisionnels Comparateurs et autres calculateurs Sélecteurs d'informations Agrégateurs de demandes (achats groupés) C2C …
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Exemples d'applications
Mesurer, analyser, améliorer sa prise alimentaire, son empreinte carbone, sa mobilité
Accumuler des preuves de compétences, analyser ses compétences, les donner à voir (ePortfolio)
Analyser précisément son budget et tester des alternatives Analyser sa consommation énergétique, de télécoms, de médias, de
services financiers… et optimiser ses formules tarifaires Répondre en une fois à des besoins complexes ("agents") Comparer (anonymement) son profil avec ceux de personnes aux
caractéristiques ou besoins similaires, comprendre ses "scorings" Revenir sur l'historique de sa relation avec une entreprise Formuler ses besoins et lancer des "appels d'offres", seul ou à
plusieurs Partager ses données sanitaires avec d'autres patients, voire avec
des chercheurs (PatientsLikeMe)…
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Bénéfices attendus
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Ils le font déjà :Midata
Lancée par le Gouvernement britannique le 13 avril 2011
Le slogan : "Consumer Empowerment"
En même temps que des actions pour… … une meilleure information des
consommateurs … les achats groupés … l'évaluation des services publics par
les usagers… Un projet piloté par les entreprises
partenaires Banques, paiement, énergie, télécoms,
Google… … Mais l'annonce de mesures légales si
le projet n'avance pas
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Aux Etats-Unis :"Smart Disclosure"
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MesInfos : l'expérimentation 2012 (V1)
32
2011 : Séminaire de préfiguration
•Réunir les partenaires potentiels•Affiner collectivement le projet,
son agenda et son budget
2011 : Séminaire de préfiguration
•Réunir les partenaires potentiels•Affiner collectivement le projet,
son agenda et son budget
Construire un "univers" cohérentde données
issues d'entreprises partenaires et complémentaires(commerce, banque, relation client, télécoms…)
•Constitution d'un échantillon de clients-test•Recensement des données à restituer aux clients
•Documentation des données pour les rendre exploitablespar d'autres développeurs
Construire un "univers" cohérentde données
issues d'entreprises partenaires et complémentaires(commerce, banque, relation client, télécoms…)
•Constitution d'un échantillon de clients-test•Recensement des données à restituer aux clients
•Documentation des données pour les rendre exploitablespar d'autres développeurs
Imaginer, scénariser, prototyperdes usages créateurs de valeur
pour les consommateurs et les organisations
•2 x 3 ateliers créatifs : entreprises partenaires, designers, innovateurs, chercheurs, consommateurs…
pour faire émerger des scénarios d'applications et de services
•1 "Devcamp" : prototypage d'applications sur la base des scénarios et des jeux de données clients
Imaginer, scénariser, prototyperdes usages créateurs de valeur
pour les consommateurs et les organisations
•2 x 3 ateliers créatifs : entreprises partenaires, designers, innovateurs, chercheurs, consommateurs…
pour faire émerger des scénarios d'applications et de services
•1 "Devcamp" : prototypage d'applications sur la base des scénarios et des jeux de données clients
Approfondir les résultats
•Observation des pratiques et étude de la perception des consommateurs, par une équipe de chercheurs
•Analyse des contraintes pratiques, techniques, juridiques…•Exploration du potentiel d'innovation et des pistes d'action
à court terme
Approfondir les résultats
•Observation des pratiques et étude de la perception des consommateurs, par une équipe de chercheurs
•Analyse des contraintes pratiques, techniques, juridiques…•Exploration du potentiel d'innovation et des pistes d'action
à court terme
Partager, exploiter les résultats
•Publication et présentation publique du "Livre Blanc"•Action auprès des médias, des acteurs de l'innovation,
des pôles de compétitivité•Présentation à l'international
•Séminaires d'appropriation internes aux entreprises partenaires
Partager, exploiter les résultats
•Publication et présentation publique du "Livre Blanc"•Action auprès des médias, des acteurs de l'innovation,
des pôles de compétitivité•Présentation à l'international
•Séminaires d'appropriation internes aux entreprises partenaires
[2011] [2012 : T0 + 2 mois]
[T0 + 9 mois]
[T0+10 mois][T0+12 mois]
Go / No go