Download - In Game Video Ads for Casual Games
In Game Video Ads for Casual Games
eb.in-games
Eyeblaster OverviewThe Global Leader in Digital Advertising
Eyeblaster is the global leader in rich media advertising technology and the
provider of the Eyeblaster Rich Media Platform (RMP)
• Founded in 1999
• 15 Offices in 11 countries
• More than 130 employees
• Used by thousands of agencies, publishers and creative shops
• 800 live campaign at any given moment
• Serving billion of impression every month
Fox Group & EyeblasterLeading with Global Presence and Support
Local presence for account support √
Accounts hierarchy for management and reporting √ ®
Assets management √ ®
EYEBLASTER
Pioneer in proving the branding value of online advertising
Platform serves billions of ad impressions per month
- More than 15,000 campaigns for premium brands have run on the platform
First rich media provider approved by Yahoo!, AOL, and MSN
- More than 2,500 websites and networks worldwide support the Eyeblaster platform
Used by more than 2,500 agencies, publishers and creative shops worldwide
International world class network operations
Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH
Eyeblaster OverviewGlobal Leader in Digital Marketing Solutions
Eyeblaster’s Marquee CustomersDeep Relationships with Leading Brands, Agencies and
Publishers
Expandable
Caesars 24/7
Ray
Phantom of the Opera
Polite
Floating
Understanding The Rich Media BasicsDisplay Capabilities and Ad Format (Click to see it in action)
Push Down
Nike
Synchronized
Bahamas Air
MSN Music
Behavioral
Nissan
Full Page Overlay
VideoClip
Levis
VideoStrip
Alexander
Commercial Break
L’Oreal
Web page
EB Server Publisher Ad Server
Trafficking Campaign Tags
Ask for Ad (Include info on the placement)
Send EB Tags
Call EB For Ad
Report Impression, Interactions, Click Through etc
Advertiser
Sony Pictures
Agency
Starcom Publisher
YahooCreative Shop
AKQA
ChallengesThe Industry Problem We Are Solving
• 600M game downloads in 2005– Only 12M purchased
• 588M cost producers– 35,280,000,000 Minutes– 67,123 Years– 671 Centuries– .67 Millenniums
• This is the opportunity
This is the real reason it worksWe have numbers to prove it!
License + Subscription + In
-Gam
e Adv
ertis
ing
Revenue p
er
Gam
e D
ow
nlo
ad
Time
Consumer Response to Seeing an Online Video Ad
Brand Metrics for Video/Audio vs. Rich Media vs. GIF/JPEG
Source: eMarketer, November 2005*as a % of respondents
Source: Dynamic Logic MarketNorms, DoubleClick, May 2005*as a % of lift
0%
10%
20%
30%
40%
Visitedsite
Requested info
Visited store
Forwarded to friend
Made purchase
Ordered a subscription
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aided brand awareness
Online ad awareness
Message association
Brand favorability
Purchase intent
Video/audio
Rich media
GIF/JPG
Video ads combine television's sight, sound and motion with the Internet's immediacy and accountability to reach and engage online audiences.
Online Video AdvertisingEffective and Accountable
Online Video AdvertisingGrowing Demand & High CPM
“[Video] is the fastest-growing major segment of Internet advertising. And all of that is money that would have been spent on traditional advertising.”
Lee Westerfield, media analyst, Harris Nesbitt
Online Video Ad Spending
Source: eMarketer, 2005
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
2005 2006 2007 2008 2009
In m
illio
ns
Online Video Advertising 2005, By Vertical
49.6%
9.4%
7.9%
6.7%
6.4%
5.1%
4.2%
3.1%
2.6% 2.5%1.6%
Entertainment
Automotive
B2B
Financial Services
Consumer Goods
Software
Hardware/Electronics
Travel
Web Media
Telecom
Retail
Source: AdRelevance 2005 YTD
Ads Sizes / In Game FormatStandard Sizes
2
1
Between level pre-roll
320x240 / 300x250 Streaming Video
+ Full Screen Video
120x90 Reminder
Reporting & Tracking Complete Detailed Reports for Advertisers and Games Distributor
• Reports Are Available on Standard Ad Server• Advanced Reports for Distributors and
Advertisers on EB / Platform Demo• Game Related Reports
$ (%)
Business, Money Flow – And EB Touch Points
Game Developer (GameHouse)
Game Publisher (Real, Playfirst etc )
Game Distributor (Yahoo Games)
Distributor Sales Team
Business Arrangement
Business Arrangement
Business Arrangement
EB In Game SDK
Tags from Eyeblaster
$1-$5 CPM
$10 - $50 CPM
$ (%)
Partnership and tech integration
EB Game Client Inventory Creation
Game 1
Internal Communication Layer
Game 2
EB Client
DRM Component
DRM Component
Notifying Event Type (1,2,3 etc)
Report on Scenario in Game (Start, Level Change, Stage change)Send Ad per
Scenario
Events Manager (Timer, Counter, Ad allocation)
External Communication LayerEB Game Server
EB Client
Cache on PC
Understanding The IntegrationThe Components
Naked EB Enabled Game Provided by Game Developer
Mini Install Provided by EB
Game is Wrapped By DRM
Game Load on PC
Report ID
EB Game Server
Send Ad Policy
Based on Event & Ad Policy – Ask for an Ad
Ad Server
Trafficking In Game Tags
Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc)
Send EB Tags
Call RMP For Ad
Report Impression per flight, creative type and game ID
EB Enabled Game
Eyeblaster In Game – Advanced Capabilities / DemoIn Game Streaming Video / In Game Reminder / In Game Buy /
Integrated Images
Eyeblaster BenefitsExperience, Organization Strength, Features,
• Profitable Healthy Company
• Successful Track Record of New Rich Media Formats
• Successful Track Record in Meeting leading portals Business and Tech Needs
• Portals Support Organization
• Agency Support Organization
• Full Service Option– Creative services– Encoding Services– Trafficking Services
• Leverage existing Eyeblaster Blanket Agreement and Billing Arrangementswith 1000s partners
• Unmatched Capabilities
• Obligation for Excellence
List of Game Publishers30 Games by end of Q2
GameHouse / 12 Games
iWin / 2 Games
Sandlot Games / 2 Games
Alawar / 2 Games
Mumbo Jumbo / 2 Games
PlayFirst / 2 Games
PopCap Games / 2 Games
Puzzle Lab / 2 Games
Reflexive Entertainment / 2 Games
Robot Super Brain / 1 Game
Skunk Studios / 2 Games
SpinTop / 2 Games
Merscom / 1 Game
Sony Digital / 2 Games
Bigfish / 1 Game (?)
Thank You