Download - Inbound Marketing
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INBOUNDMARKETING
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TRADITIONAL MARKETING
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TELEVISION ADS
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TELEMARKETING
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NewspaperAds
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Radio Ads
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TELEVISION
NEWSPAPERS
TELEPHONE
RADIO
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Expensive
Limited Reach
Low Return on Investment
Interruption Based
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ITS TIME TO RETHINK MARKETING
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80 MILLION +
Internet Users In India
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80% of them look for products and services online
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Is your Business present there for them?
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INBOUND MARKETING
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Inbound Marketing is the strategy of getting found
online by targeted customers looking for
services or products you provide
““
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TargetedViral PotentialCost EffectivePermission BasedWord Of Mouth
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Content SocialMedia SEO
I N B O U N D M A R K E T I N G
Inbound Marketing Mediums
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CONTENT• Blogs
• Podcasts
• Presentations
• Videos
• White Papers
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SOCIAL MEDIA• Facebook
• Google Plus
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SEO
• Search Engine Optimization
• Keyword Analysis
• Backlink Building
• Analytics
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It’s a combined effortSEO
Social MediaContent
The Of Inbound Marketing
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The COPCA Inbound Marketing Cycle
CREATE
OPTIMIZE
PROMOTECONVERT
ANALYZE
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C •Create compelling content on site
O •Optimize it for search engines
P •Promote it via various social media networks
C •Convert visitors into customers
A •Analyze the process, make changes and start again
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TRAFFIC
LEADS
CUSTO-MERS
Get More Traffic
Convert Traffic into Leads
Convert Leads into Customers
Measure and A
nalyze
THE INBOUND MARKETING FUNNEL
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A QUICK COMPARISIONOUTBOUND MARKETING
Expensive
Limited Reach
Interruption Based
Low ROI
INBOUND MARKETING
• Targeted
• Viral Potential
• Cost Effective
• Permission Based
• Word of Mouth
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WHICH WOULD YOU CHOSE?
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Indrashish Ghosh
www.indrashishghosh.com