![Page 1: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/1.jpg)
Inbound Marketing
Kipp Bodnar
Inbound Marketing Manager
How to Leverage Content Creation and Ditch Outbound
![Page 2: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/2.jpg)
Please Tweet questions and comments to @Kbodnar32
The Hashtag is #CEInbound.
![Page 3: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/3.jpg)
Inbound Marketing Kit: http://bit.ly/
imkit
![Page 4: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/4.jpg)
![Page 5: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/5.jpg)
Click icon to add picture
Inbound VS Outbound
![Page 6: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/6.jpg)
Click icon to add picture
Outbound
![Page 7: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/7.jpg)
Click icon to add picture
TV Ads
![Page 8: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/8.jpg)
Click icon to add picture
Cold Calling
![Page 9: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/9.jpg)
Click icon to add picture
Print Ads
![Page 10: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/10.jpg)
Click icon to add picture
Tradeshows
![Page 11: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/11.jpg)
Inbound
![Page 12: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/12.jpg)
Blogging
![Page 13: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/13.jpg)
Organic Search
![Page 14: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/14.jpg)
Social Media
![Page 15: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/15.jpg)
Landing Pages
![Page 16: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/16.jpg)
Get Found
![Page 17: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/17.jpg)
Content
![Page 18: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/18.jpg)
![Page 19: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/19.jpg)
Click icon to add picture
Static. Lifeless. Generic.
![Page 20: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/20.jpg)
![Page 21: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/21.jpg)
Click icon to add picture
1,654
![Page 22: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/22.jpg)
![Page 23: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/23.jpg)
![Page 24: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/24.jpg)
![Page 25: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/25.jpg)
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 26: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/26.jpg)
![Page 27: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/27.jpg)
Blogging
![Page 28: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/28.jpg)
Click icon to add picture
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
![Page 29: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/29.jpg)
Headlines Win
![Page 30: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/30.jpg)
Click icon to add picture
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 31: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/31.jpg)
Social Media
![Page 32: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/32.jpg)
![Page 34: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/34.jpg)
![Page 35: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/35.jpg)
![Page 36: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/36.jpg)
Click icon to add picture
Source: Science of Twitter - http://bit.ly/dVkqDd
![Page 37: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/37.jpg)
Click icon to add picture
Source: Science of Twitter - http://bit.ly/dVkqDd
![Page 38: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/38.jpg)
Convert
![Page 39: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/39.jpg)
![Page 40: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/40.jpg)
![Page 41: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/41.jpg)
Conversion= Content+CTAs
![Page 42: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/42.jpg)
![Page 43: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/43.jpg)
Landing Pages
![Page 44: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/44.jpg)
![Page 45: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/45.jpg)
ContentTemplates
![Page 46: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/46.jpg)
![Page 47: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/47.jpg)
Optimize
![Page 48: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/48.jpg)
![Page 49: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/49.jpg)
![Page 50: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/50.jpg)
![Page 51: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/51.jpg)
![Page 52: Inbound Marketing: How to Leverage Content Creation](https://reader030.vdocuments.net/reader030/viewer/2022032514/55d4f47ebb61ebdc6b8b472e/html5/thumbnails/52.jpg)
HubSpot.com/Free-Trial