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CREATING RIDICULOUSLY GOOD-LOOKING WEBSITES THAT CONVERT
Jessica Meher VP, Enterprise Marketing @InVisionApp @jessicameher
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AUGUST 6, 1991
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1994 2016HTML 5CCS 3
JavaScriptJSON
BootstrapBackboneAngularJS
SASSQL
PhythonWordpressHubSpotAPACHE
RubyCurl.NETGo
TypeScriptSwift
ChromeSafariEdge
FirefoxSeaMonkey
HTMLCSSJavaC++
JPEG Mosaic Netscape
LynxOpera
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(TO BE DESIGNED)Your website is really, really ridiculously good-looking
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1,082,286,000
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WHEN INFORMATION IS CHEAP. ATTENTION BECOMES EXPENSIVE.- JAMES GLEICK
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6%
39%
55% Designing the Website
HOW MARKETERS SPEND THEIR TIME
Looking at Cat Memes
Content Creation
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#INBOUND16@jessicameher See: https://erikrunyon.com/2013/01/carousel-stats/
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#INBOUND16@jessicameherphoto credit: wisepops.com
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+ DESIGN CONVERSION
1 GREAT UX IS GREAT DESIGN
234
YOUR WEBSITE IS NOT A BROCHURE
567
CRAPPY CONTENT KILLS CONVERSION
AIM FOR OPTIMIZATION OVER PERFECTION
CONVENTIONS ARE THE ENEMY OF CREATIVITY
INCREASE CONVERSION BY REDUCING FRICTION
THINK BEYOND THE BUTTON
X
GREAT UX IS GREAT DESIGN.
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DESIGN IS NOT JUST HOW IT LOOKS. DESIGN IS HOW IT WORKS.- STEVE JOBS
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YOUR WEBSITE IS NOT A BROCHURE.
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BEFORE AFTER
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CRAPPY CONTENT KILLS CONVERSION.
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VALUE > ACTION
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CREATE REALLY, REALLY RIDICULOUSLY GOOD CONTENT THAT PEOPLE LOVE.
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CONVENTIONS ARE THE ENEMY OF CREATIVITY.
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#INBOUND16@jessicameher Source: https://twitter.com/timcaynes
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INCREASE CONVERSION BY REDUCING FRICTION.
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A SOLID REDESIGN OF A BAD FORM COULD INCREASE COMPLETION RATES BY 10-40%.- LUKE WROBLEWSKI
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FORM LENGTH
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STATE THE OPTIONAL
First Name*
Last Name*
Phone Number (optional)
DOWNLOAD
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MOBILE FRIENDLY
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DATA ENRICHMENT
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PROGRESSIVE PROFILING
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RESOURCEhttps://uxdesign.cc/design-better-forms
THINK BEYOND THE BUTTON.
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INVISION THANK YOU
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AIM FOR OPTIMIZATION OVER PERFECTION.
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1 GREAT UX IS GREAT DESIGN
234
YOUR WEBSITE IS NOT A BROCHURE
567
CRAPPY CONTENT KILLS CONVERSION
AIM FOR OPTIMIZATION OVER PERFECTION
CONVENTIONS ARE THE ENEMY OF CREATIVITY
INCREASE CONVERSION BY REDUCING FRICTION
THINK BEYOND THE BUTTON
X
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