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Dasic Fernandez/Rubin415 mural in Greenpoint, Brooklyn l Photocredit: StreetArtNews.com
Hiding in plainsight: More than100 funds that areinvesting in thecreative economy
Inclusive Economy
(https://impactalpha.com/category/themes/inclusive-
economy/) | October 23, 2018
Dennis PriceDennis Price
(https://impactalpha.com/author/dprice/)(https://impactalpha.com/author/dprice/)
The Latest
100+ creative economyinvestors, Omidyar’s sim‐ple complexity, microfi‐nance in Pakistan andMexico, Clarmondial’sfood fund (https://im‐pactalpha.com/100-cre‐ative-economy-in‐vestors-omidyars-sim‐ple-complexity-microfi‐nance-in-pakistan-and-mexico-clarmondials-food-fund/)The Brief | October 23, 2018
Hiding in plain sight:More than 100 fundsthat are investing in thecreative economy(https://impactalpha.‐com/hiding-in-plain-sight-more-than-100-funds-that-are-invest‐ing-in-the-creative-economy/)Inclusive Economy | October23, 2018
Today's Brief (https://im‐pactalpha.com/?p=48319&preview=true)
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
Page 2 of 15https://impactalpha.com/hiding-in-plain-sight-more-than-100-funds-that-are-investing-in-the-creative-economy/
If you think “arts and culture” when you hear
“creative economy,” you’re not thinking big
enough.
Think creative places, ethical fashion, impact
media, sustainable food and other creative
businesses. The creative economy is a $768
billion market in the U.S. alone, where it ac-
counts for 10 million jobs.
“The more we look, the more we find,” says
Laura Callanan, founder of Upstart CoLab, an
artist/entrepreneur/investor collaborative.
Callanan has been making the case for years
that investments in creative people and busi-
nesses drive innovation that gives companies
and investors an edge, and impact, such as
jobs for low-income groups. “It seems clear
that a creative lens is a good way to be looking
for investment opportunity.”
>>Creative economy at SOCAP18Creative economy at SOCAP18. UpstartCoLab’s Laura Callanan, LISC’s Sam Marksand others will discuss investing in the cre-ative economy (https://socap18.pathable.-
com/meetings/905698) Thursday in SanFrancisco.
(https://impactalpha.‐com/?p=48319&preview=true)
Customer survey datathat makes it simpler toembrace the complexityof impact investing(https://impactalpha.‐com/customer-survey-data-that-makes-it-sim‐pler-to-embrace-the-complexity-of-impact-investing/)Measure Better | October23, 2018
Incofin commits $10 mil‐lion to Mexico’s Finan‐ciamiento Progresemos(https://impactalpha.‐com/incofin-commits-10-million-to-mexicos-financiamiento-progresemos/)Women Rising | October 22,2018
USAID backs Food Secu‐rities Fund with $37.5million guarantee(https://impactalpha.‐com/usaid-backs-food-securities-fund-with-37-5-million-guarantee/)2030 Finance | October 22,2018
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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Callanan and other advocates for the ‘creative
economy’ are recasting artists as innovators
and a source of business and social value,
much as gender-lens investors say they are
finding hidden value in equity and inclusion
for women and girls.
Some investors are embracing the investment
thesis directly. The new NYC Inclusive Cre-NYC Inclusive Cre-
ative Economy Fund, ative Economy Fund, launched by the New
York office of Local Initiative Support Corp.,
has raised (https://www.prnewswire.-
com/news-releases/lisc-nyc-launches-impact-
investment-fund-to-support-nycs-creative-
economy-at-socap18-300735096.html) $2.4
million of a targeted $10 million from in-
vestors including Deutsche Bank for invest-
ments in affordable work spaces for the city’s
creatives.
Separately, Nesta, a U.K. foundation, has
launched (https://www.nes-
ta.org.uk/blog/head-heart-social-investment-
announcing-cultural-impact-development-
fund/) a £3.7 million ($4.8 million) CulturalCultural
Impact Development FundImpact Development Fund to lend to arts,
culture and creative organizations seeking
positive social change in their communities.
Tez Financial Ser‐vices raises seed fundingto serve Pakistan’s un‐banked (https://im‐pactalpha.com/tez-fi‐nancial-services-raises-seed-funding-to-serve-pakistans-unbanked/)Inclusive Economy | October22, 2018
Best-in-class impact tal‐ent, opportunity zonerules, Runway Projecttakes off, green bonds inTaiwan, Amazon backsClosed Loop (https://im‐pactalpha.com/best-in-class-impact-talent-op‐portunity-zone-rules-runway-project-takes-off-green-bonds-in-tai‐wan-amazon-backs-closed-loop/)The Brief | October 22, 2018
Opportunity zone regu‐lations could spur smallbusiness investing(https://impactalpha.‐com/first-opportunity-zone-regulations-show-signs-of-hope-for-small-business-investing/)Inclusive Economy | October22, 2018
Jessica Norwood: 'Be‐lieve in you' money forblack entrepreneurs(https://impactalpha.‐
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Hidden valueHidden value
Many other investors also have stakes in the
creative economy, sometimes without even
knowing it. Upstart CoLab’s new report, “Hid-
ing in Plain Sight (https://www.upstartco-
lab.org/hiding-in-plain-sight/),” catalogs 107
funds that either explicitly target a sector of
the creative economy or have made at least
two investments in creative economy ventures.
The set of funds, culled from ImpactAlpha’sImpactSpace, Crunchbase and other sources,
hold total assets of about $60 billion.
Artists as SocialEntrepreneurs:With UpStart Co-Lab, LauraCallanan Brings
Creativity to Impact Investing (Podcast)
impactalpha.com
Upstart’s report found a link between creative
economy investments and inclusive opportuni-
ty. One in five of the 107 funds making creativ-
ity investments had an explicit inclusivity
strategy. A deeper look at the traditionally-
structured venture capital funds found that
com/jessica-norwood-believe-in-you-money-for-black-entrepreneurs/)Inclusive Economy | October22, 2018
Finding best-in-class im‐pact investing talent(https://impactalpha.‐com/what-best-in-class-impact-investing-talent-looks-like/)Smarter Money | October22, 2018
Ignitia secures earlyfunding to alert small‐holder farmers to weath‐er changes (https://im‐pactalpha.com/ignitia-secures-early-funding-to-alert-smallholder-farmers-to-weather-changes/)Climate Finance | October21, 2018
First green bond in Tai‐wan dollars to fund is‐land’s clean energy shift(https://impactalpha.‐com/first-green-bond-in-taiwan-dollars-to-fund-islands-clean-ener‐gy-shift/)2030 Finance | October 21,2018
Closed Loop Fund se‐cures $10 million fromAmazon to improve recy‐
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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women and people of color combined to ac-
count for almost half of senior investment
leadership.
There’s a misconception that art is for the
elites, says Callanan. “In fact, it’s a pathway to
diversity.”
More than half of the funds have invested in
sustainable food, “reflecting the mainstream-
ing of organics and growing interest in local
and craft foods and beverages.”
The roster include both impact funds like Nes-
ta’s earlier Nesta Arts Impact FundNesta Arts Impact Fund and the
Media Development Investment FundMedia Development Investment Fund, as
well as conventional funds from firms includ-
ing Khosla VenturesKhosla Ventures and Lerer HippeauLerer Hippeau.
The list also includes ‘sustainable and respon-
sible’ with ESG (for environmental, social and
governance) strategies like the TAU Opportu-TAU Opportu-
nities (Asia) Fundnities (Asia) Fund.
LISC, for example, had long financed the cre-
ative economy – without knowing it. With
Callanan, the firm reviewed its national port-
folio and found 98 projects related to arts, cul-
ture, and creativity representing $139 million
in direct lending volume. The new fund, which
cling (https://impactal‐pha.com/closed-loop-fund-secures-10-million-from-amazon-to-im‐prove-recycling/)Conservation Finance | Oc‐tober 21, 2018
The Brief’s Big 9: Thehow of impact, LatinAmerica’s leaders, NorthCarolina’s entrepre‐neurs, forest finance,Agent of Impact AndrewKuper (https://impactal‐pha.com/the-briefs-big-9-the-how-of-impact-latin-americas-leaders-north-carolinas-entre‐preneurs-forest-finance-agent-of-impact-an‐drew-kuper/)The Brief | October 19, 2018
Inclusive fintech in‐vestors, Brazil in thespotlight, Cargill’s Bor‐neo forest financing,Omidyar spins off Lumi‐nate (https://impactal‐pha.com/inclusive-fin‐tech-investors-brazil-in-the-spotlight-cargills-borneo-forest-financing-omidyar-spins-off-luminate/)The Brief | October 18, 2018
Investors are backingfintech ventures to cracka huge market: the glob‐al poor (https://im‐
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attracted investments from small foundations,
family offices and impact investing networks,
is the first fund from LISC dedicated to the cre-
ative economy.
It’s a “more intentional version of what LISC
was already doing,” LISC NYC’s Sam Marks
told ImpactAlpha. The fund “gives impact in-
vestors a chance to support the creative econo-
my and create quality jobs,” he says, while
earning a return (2.75% annually) compara-
ble to other fixed-income products.
LISC NYC will use proceeds from the sale of
Creative Economy Notes to lend to nonprofits
like ArtBuilt NYC, which provides affordable
work spaces with long-term leases to artists,
artisans, and creative entrepreneurs. The fund
will also back developers like Brooklyn Navy
Yard Development Corp. and Greenpoint Man-
ufacturing & Design Center, which lease af-
fordable space to small-batch manufacturing
firms that connect ‘knowledge workers’ with
fabricators, machine operators, and craftspeo-
ple. Already the community lender has identi-
fied about $15 million in deaflow.
pactalpha.com/these-global-investors-are-backing-fintech-ven‐tures-cracking-a-huge-market-the-poor/)Inclusive Economy | October18, 2018
Financing forest restora‐tion by enforcing supply-chain standards(https://impactalpha.‐com/financing-forest-restoration-by-enforc‐ing-supply-chain-standards/)Innovative Finance | Octo‐ber 18, 2018
Loan to Guayaki aims tosupport jobs and pre‐serve rainforest in Brazil(https://impactalpha.‐com/factory-loan-to-guayaki-will-support-jobs-and-preserve-rain‐forest-in-brazil/)Good Jobs | October 17,2018
China’s Tencent invests$180 million in Braziliancredit unicorn Nubank(https://impactalpha.‐com/chinas-tencent-in‐vests-180-million-in-brazilian-credit-unicorn-nubank/)Inclusive Fintech | October17, 2018
Quona Capital leads $5
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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The Impact Alpha:Strategic lensesgive impactinvestors an edgeon the future
impactalpha.com
Cultural leadersCultural leaders
For some investors, a creative lens means en-
listing creatives with track-records for finding
‘what’s next.’ Cultural leaders know something
of value, says Callanan. They’re the “canaries
in coal mine of innovation.”
Early this year Andreessen Horowitz, a top Sil-
icon Valley venture-capital firm, tapped as lim-
ited partners African American cultural lead-
ers Sean “Diddy” Combs, Shonda Rhimes, Will
and Jada Smith, Quincy Jones, Kevin Durant,
Chance the Rapper, Nasir Jones and others for
its Cultural Leadership Fund. Cultural Leadership Fund. The fund it-
self will only invest in Andreessen Horowitz
portfolio companies interested in partnering
with those cultural leaders.
million round for Brazil‐ian small business lenderBizCapital (https://im‐pactalpha.com/quona-capital-leads-5-million-round-for-brazilian-small-business-lender-bizcapital/)Inclusive Economy | October17, 2018
Ode to intermediaries,beyond the metricsmyth, streamlining ur‐ban mobility, equitycrowdfunding acquisi‐tion, COCAP before SO‐CAP (https://impactal‐pha.com/ode-to-inter‐mediaries-beyond-the-metrics-myth-streamlin‐ing-urban-mobility-equi‐ty-crowdfunding-acqui‐sition-cocap-before-socap/)The Brief | October 17, 2018
Jed Emerson on gettingbeyond ‘the metricsmyth’ (https://impactal‐pha.com/jed-emerson-on-getting-beyond-the-metrics-myth/)Measure Better | October 17,2018
A paean to the unsungintermediaries who putthe pieces together forimpact (https://im‐pactalpha.com/a-paean-to-the-unsung-
(/)
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African Americans are “responsible for more
cultural influence than any other and perhaps
all other groups combined,” wrote a16z’s Ben
Horowitz and Chris Lyons in a post announc-
ing the fund (https://a16z.-
com/2018/08/22/introducing-the-cultural-
leadership-fund/). It made logical sense, said
the Horowitz and Lyons, “that as software eats
the world and technology’s primary target au-
dience becomes consumers we would focus on
this unique talent pool.”
Tapping artist-innovators as asource of businessand social value
impactalpha.com
Separately, Essence Ventures, a Black-owned
investment firm, tapped Singer/songwriter
Queen Latifah’s production company, Flavor
Unit Entertainment, as first creative partner
(https://impactalpha.com/queen-latifah-
backs-essence-fund-for-women-of-color-in-
the-arts/) for Essence VenturesEssence Ventures’ $20 million
fund for film, television and documentary pro-
intermediaries-who-put-the-pieces-together-for-impact/)Smarter Money | October 17,2018
Vermont InnovationCommons acquires equi‐ty crowdfunding plat‐form Milk Money(https://impactalpha.‐com/vermont-innova‐tion-commons-acquires-milk-money-equity-crowdfunding-platform/)Innovative Finance | Octo‐ber 16, 2018
Land Life Company rais‐es $4 million to planttrees in arid soils(https://impactalpha.‐com/land-life-company-raises-4-million-to-plant-trees-in-arid-soils/)Climate Finance | October16, 2018
Coord raises $5 millionto streamline city mobili‐ty (https://impactalpha.‐com/coord-raises-5-mil‐lion-to-streamline-city-mobility/)Impact Tech | October 16,2018
Capital flows in LatinAmerica, listening tocustomers, North Caroli‐na’s startup ecosystems,
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ductions by women of color. The new fund will
back media projects that reflect the experi-
ences of women of color and share ownership
rights to combat power imbalance in
entertainment.
Broader viewBroader view
A narrow focus on arts and culture fails to rec-
ognize the “creative economy as an on-ramp to
wealth building for entrepreneurs, including
women, people of color and others who bene-
fit from lower barriers to entry to a sector of
the economy more interested in merit than ad-
vanced degrees and pedigrees,” Callanan
writes in a new series of essays (https://cor-
nerstonecapinc.com/wp-content/up-
loads/Creativity-and-the-Arts-October-
2018.pdf) on creativity and the arts curated by
Cornerstone Capital.
‘Arts & Culture’ account for just 0.3% of the
$228 billion in impact assets under manage-
ment in this year’s investor survey from the
Global Impact Investment Network. Callanan
says she’s identified 125 ‘creative economy’
opportunities seeking more than $3 billion of
debt and equity.
crypto solar, LadyAgrihub (https://impactal‐pha.com/capital-flows-in-latin-america-listen‐ing-to-customers-north-carolinas-startup-ecosystems-crypto-so‐lar-ladyagri-hub/)The Brief | October 16, 2018
Impact investors cangain real feedback fromtheir portfolio compa‐nies’ customers. Do theywant it? (https://im‐pactalpha.com/impact-investors-can-gain-real-feedback-from-their-portfolio-companies-customers-do-they-want-it/)Measure Better | October 16,2018
North Carolina idea: In‐vest in ecosystems thatinvest in entrepreneurs(https://impactalpha.‐com/heres-a-north-car‐olina-idea-invest-in-ecosystems-that-invest-in-entrepreneurs/)Inclusive Economy | October16, 2018
Peru tops Latin Americain impact investments(https://impactalpha.‐com/peru-tops-latin-america-in-impact-investments/)Latin America | October 16,
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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The creative economy has been flying under
the radar of impact investing, she writes. “In
low-income communities, creativity and cul-
ture have been part of comprehensive commu-
nity development for decades.”
One of the most successful examples
(https://impactalpha.com/santa-fe-funhouse-
meow-wolf-raises-17-5-million-to-expand-its-
creative-economy/) of the creative economy
has blossomed in Santa Fe, New Mexico’s
Meow Wolf. The trippy, choose-your-own ad-
venture, art installation employs more than
300 full-time and part-time “creatives,” counts
125 employee-owners, and supports more
than 60 artists, selling their products in the
gift shop. Earlier this year the firm closed
$17.5 million in convertible debt to expand to
Denver and Las Vegas, and is now raising $100
million to expand to other cities as well as to
launch new platforms digital media and
amusement park rides.
2018
Alphabit backs Sun Ex‐change's crypto-enabledsolar finance model(https://impactalpha.‐com/alphabit-backs-sun-exchanges-crypto-enabled-solar-finance-model/)2030 Finance | October 15,2018
responsAbility backs In‐dian organic food com‐pany Suminter(https://impactalpha.‐com/responsability-backs-indian-organic-food-company-suminter/)Farmer Finance | October15, 2018
Measure Better kicks off,online nature products inBrazil, online domesticjobs in India, impact op‐erating principles(https://impactalpha.‐com/measure-better-kicks-off-online-nature-products-in-brazil-on‐line-domestic-jobs-in-india-impact-operating-principles/)The Brief | October 15, 2018
Measuring the impact ofimpact investments – bytalking to customersthemselves (https://im‐
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You might also like...You might also like...
Santa Fe funhouseMeow Wolf raises$17.5 million toexpand its creativeeconomy
impactalpha.com
Such models can fill gaps left by the ‘knowl-
edge economy,’ says Cornerstone’s John Wil-
son in the opening essay to the Cornerstone
series. “The role of these entities is to empow-
er people to transform local artistic, design
and cultural resources into sustainable busi-
nesses that serve their communities and create
engaging work opportunities that will not be
lost to outsourcing or automation.”
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pactalpha.com/mea‐suring-the-impact-of-impact-investments-by-talking-to-customers-themselves/)Measure Better | October 15,2018
LeapFrog Investmentsbacks IFC’s ‘operatingprinciples for impactmanagement’(https://impactalpha.‐com/why-impact-stan‐dards-and-outsized-re‐turns-could-tip-trillions-towards-impact-investing/)Impact Management | Oc‐tober 15, 2018
Japanese investor ARUNbacks Indian domesticservice platform Book‐MyBai (https://impactal‐pha.com/japanese-in‐vestor-arun-backs-indi‐an-domestic-service-platform-bookmybai/)Women Rising | October 14,2018
Brazil’s Mundo Verde ac‐quires natural productse-commerce platformNatue (https://impactal‐pha.com/brazils-mundo-verde-acquires-natural-products-e-commerce-platform-natue/)Entrepreneurship | October14, 2018
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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Incofin commits$10 million toMexico’sFinanciamientoProgresemos
Oct 22, 2018
(https://impactalpha.com/incofin-commits-10-million-to-mexicos-financiamiento-progresemos/)
USAID backs FoodSecurities Fundwith $37.5 millionguarantee
Oct 22, 2018
(https://impactalpha.com/usaid-backs-food-securities-fund-with-37-5-million-guarantee/)
Back to Top Stories (https://impactalpha.com)
The Brief’s Big 10: Cli‐mate-finance mobiliza‐tion, institutional back‐lash, impact leaders ofthe year, financial re-plumbing, Agent of Im‐pact (https://impactal‐pha.com/the-briefs-big-10-climate-finance-mo‐bilization-institutional-backlash-impact-lead‐ers-of-the-year-finan‐cial-re-plumbing-agent-of-impact/)The Brief | October 12, 2018
Institutional hot seat(podcast), Lambda’scoding school, financialsolutions for workers, al‐ternative capital struc‐tures (https://impactal‐pha.com/institutional-hot-seat-podcast-lamb‐das-coding-school-fi‐nancial-solutions-for-workers-alternative-cap‐ital-structures/)The Brief | October 11, 2018
Re-plumbing businessfinancing with alterna‐tive capital structures(https://impactalpha.‐com/re-plumbing-the-business-financing-sys‐tem-with-alternative-capital-structures/)Innovative Finance | Octo‐ber 11, 2018
Institutional Shift: Im‐
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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pact investing on the hotseat at global pensionfunds (podcast)(https://impactalpha.‐com/institutional-shift-podcast/)Podcasts | October 11, 2018
Centaur Analytics se‐cures $3 million to cutfood waste using sensors(https://impactalpha.‐com/centaur-analytics-secures-3-million-to-cut-food-waste-using-sensors/)Farmer Finance | October10, 2018
Google venture arm GVbacks Lambda School’s$14 million round(https://impactalpha.‐com/google-venture-arm-gv-backs-lambda-schools-14-million-round/)Return on Inclusion | Octo‐ber 10, 2018
Financial Solutions Labzeros in on U.S. workers’financial health(https://impactalpha.‐com/financial-solutions-lab-zeros-in-on-u-s-workers-financial-health/)Community Finance | Octo‐ber 10, 2018
Global Health Invest‐
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
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ment Fund, in-homehealth care, too impor‐tant to fail (https://im‐pactalpha.com/global-health-investment-fund-islamic-impact-bond-in-home-health-care-too-important-to-fail/)The Brief | October 10, 2018
After a dozen deals,Global Health Invest‐ment Fund has over‐come a rocky start(https://impactalpha.‐com/dozen-deals-later-global-health-invest‐ment-fund-has-over‐come-a-rocky-start/)2030 Finance | October 10,2018
Too Important to Fail:Overcoming barriers toinstitutional impact in‐vesting (https://im‐pactalpha.com/too-im‐portant-to-fail-overcom‐ing-barriers-to-institu‐tional-impact-investing/)Good Business | October 10,2018
Aavishkaar backs Indianlogistics tech firm GoB‐olt (https://impactal‐pha.com/aavishkaar-backs-indian-logistics-tech-firm-gobolt/)Impact Management | Oc‐tober 9, 2018
10/23/18, 4:29 AMHiding in plain sight: More than 100 funds that are investing in the creative economy - ImpactAlpha
Page 15 of 15https://impactalpha.com/hiding-in-plain-sight-more-than-100-funds-that-are-investing-in-the-creative-economy/
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Bain Capital's impactfund acquires in-homehealth companies(https://impactalpha.‐com/bain-double-im‐pact-fund-acquires-in-home-health-companies/)Industry News | October 9,2018
Firing up climate fi‐nance, youth unemploy‐ment in Australia, morelab-grown meat, and theGSG winners are...(https://impactalpha.‐com/firing-up-climate-finance-youth-unem‐ployment-in-australia-more-lab-grown-meat-and-the-gsg-winners-are/)The Brief | October 9, 2018
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