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Incorporating readers
in to the news room
Espen Egil HansenExecutive EditorVG, Norway
@EGHAN #WPE13 #BERLIN #VG
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FORMING A NEW GOVERNMENT
• Two parties• Gender• Geography• The right
People
THE PRIME MINISTER
“PLAYING”
SOLITAIRE
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THE GOVERNMENT
BASED ON INPUT FROM 1100 READERS
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«The question is not
What media house is
the most innovative,
but when, if any
media house at any
time in the future
will over go VG»
@EGHAN #WPE13 #BERLIN #VG
Deeper understanding, credit
to the newspaper
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Social media brings
the story to the world
@EGHAN #WPE13 #BERLIN #VG
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Keep it Long!
(Documentaries work
if the story is good!)
800 000 VIEWS
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The documentary goes viral
@EGHAN #WPE13 #BERLIN #VG
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1 700 000 views
@EGHAN #WPE13 #BERLIN #VG
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13
Challenge the readers to assist
us in reporting
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14
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15 15
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Results• Within 24 hours we had pictures and information
on 40% of all Norwegian fire engines. Today we
have more than 1000 pictures.
• Shared 6000 times at Facebook. Still activity and
pictures keep coming in.
• Sparked the first national public debate about
the condition on our fire departments and how
they are organized. • Two weeks after the first article minister of justice
Grete Faremo promised fundamental changes in how
the fire departments are run.
@EGHAN #WPE13 #BERLIN #VG
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Boston
Bieber
How to introduce the sharing
generation to, politics, international
news and in depths information
@EGHAN #WPE13 #BERLIN #VG
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Live from
iPhones
and
helicopters
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Read, watch, document and share
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Kl. 17.17
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NORMAL NIGHT (age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 14%
What Justin Bieber did for our entertainment section
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NORMAL NIGHT (age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 13%
What Justin Bieber did for our “International” section
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If you're not covering Justin Bieber live,
DON´T COMPLAIN THAT YOUR READERS ARE DYING!
@EGHAN #WPE13 #BERLIN #VG
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Engaging readers in investigating journalism
“MUM AND DAD THINK I AM SAFE IN THE KINDERGARTEN. BUT IS IT TRUE?”
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@EGHAN #WPE13 #BERLIN #VG
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@EGHAN #WPE13 #BERLIN #VG
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• Thousands of feed backs on e-mail and social media
• 800.000 hits in the kindergarten base.
• 6000 comments
Results
@EGHAN #WPE13 #BERLIN #VG
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Keep it even longer!
@EGHAN #WPE13 #BERLIN #VG
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@EGHAN #WPE13 #BERLIN #VG
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100 000 47 000
1,8 millioner550 000950 000
3,7 millioner1 million179 00029 000
e-mails to 2200sms to 2200likes at VG Nettcomments at VG Nettshares at VG Nettpostings på VGDlikes at FacebookFollowers at FacebookFollowers at Twitter
@EGHAN #WPE13 #BERLIN #VG
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Can we move
readers?
@EGHAN #INMAWC #VGTV
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@espenegil
Day by dayit’s getting harder
to preserve my pessimism…
@EGHAN #WPE13 #BERLIN #VG
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EXTRAS
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Collect and present
Produce
Share
Participate
Comment
ENGAGEMENT
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VGs commentators
Invited commentators
Comments and forums
?