GOOGLE MANUFACTURER
CENTER
Your Brand’s Visibility
INTRODUCTION TO GOOGLE MANUFACTURER CENTER
Manufacturer Center is a free platform which allows you to provide and manage more detailed information for your own-brand products or products for which you own the licensing rights.
Images, titles, descriptions, URL or YouTube Videos… share official information to improve the user experience on Google.com, Google Shopping and other Google services.
- Influence clicks on an ad thanks to the quality of information and images provided - Help buyers make their buying decisions by providing as much information as possible
ABOUT MANUFACTURER CENTER
PURPOSE
Only to brand manufacturers, brand owners and retailers of own-brand products.
France USA Germany United Kingdom Australia
GOOGLE MANUFACTURER CENTER IS NOW AVAILABLE IN THESE COUNTRIES:
CRITERIA FOR ELIGIBILITY
GOOGLE MANUFACTURER CENTER IS AVAILABLE :
The Manufacturer Center Feed : Brand manufacturers provide detailed information that isn’t provided in the Merchant Center feed (title, description, images, description, images, main characteristics, YouTube videos etc.). This data is used to enhance the overall product catalogue. Manufacturer Center is only available to manufacturers, brand owners and retailers of own-brand products who both manufacture products and own licensing rights, whether or not they sell directly to the customer. The Merchant Center Feed : Merchants provide product details that concern the sale of the product and contain sales-specific information (sales price, availability, product category, delivery information, etc.). Any merchant who wishes to use Google to promote their products may request a Merchant Center account. A manufacturer can advertise the items they sell through the Merchant Center.
MANUFACTURER CENTER VS MERCHANT CENTER
THE BENEFITS
A UNIQUE OPPORTUNITY
Improve your brand’s awareness on Google - Provide accurate and complete information for each of your products - Make your brand more visible in search results
Increase your conversion rate - Create relevant shopping ads which generate more traffic for your products - More engaged buyers - A reduction in product return rates Access to complete statistics - Follow your brand’s performance on Google - Compare your product impressions, clicks and other performance metrics against category benchmarks
HOW IT WORKS
1 Manufacturers
submit product
information
2 Google surfaces
Information to shoppers
3 Shoppers make
Informed purchases:
higher conversion rate
4 Manufacturers get consolidated analytics
EXAMPLE OF A DETAILED PRODUCT SHEET
Title and Product Details
Compiled using Descriptions
and Product Details
Description is displayed
here
Variants are constructed
using Color, Product Details,
and Item Group ID
Primary & Additional
Images & Videos
1. Register on manufacturers.google.com
2. Create an account on Manufacturer Center
3. Easily create your product feed with Lengow
4. Submit and validate your product feed
STEPS TO FOLLOW
MANUFACTURER CENTER OVERVIEW
MANUFACTURER CENTER OVERVIEW
MANUFACTURER CENTER OVERVIEW
MANUFACTURER CENTER OVERVIEW
CREATING YOUR PRODUCT FEED
Attribute Required /
Recommended/ Optional
ID, Brand, Title, GTIN, Description, Image Link Required
Product Line, Feature Description, MPN, Additional Image Link
Recommended
Disclosure Date, Release Date, MSRP, Product Name, Product Type, Video Link, Product Page URL, Item Group ID, Color, Material, Pattern, Size, Size Type, Size System, Gender, Age Group, Count, Capacity, Theme, Scent, Flavor, Format, Product Detail
Optional
To automatically submit your data to Google through the Lengow platform: - Request a “Google Manufacturer Center” feed on our platform. - Then match your catalogue with Google Manufacturer Center’s required and optional attributes.
You now have a compatible feed that’s ready to be submitted to Google!
LENGOW + MANUFACTURER CENTER
DIVE IN DEEPER…
DOWNLOAD THE GUIDE
DOWNLOAD OUR FREE MANUFACTURER CENTER GUIDE
