INCREASING REVENUES
IN A CHALLENGING MARKET
TOPICS:
GENERALIST JOB BOARDS
NICHE JOB BOARDS
SOCIAL MEDIA
BEYOND THE JOB BOARD
ABOUT US
PANELISTS
Online recruitment
pioneer and founder of
ClickIQ – the UK’s
largest network of PPC
media powered by AI
programmatic
technology
RICHARD COLLINS
Founder of niche jobsite
network EuroJobsites,
focused on highly skilled
candidates:
EuroScienceJobs,
EuroEngineerJobs,
EuroPharmaJobs,
EuroLegalJobs etc
LARS PETER SVANE
Worked in the online recruitment industry
for 13 years. CEO of
- Job board software provider MatchWork
- Danish generalist job board Ofir.dk
- Company career site product Brandero.com
KARSTEN WIKKE
GENERALIST
JOB BOARDS
ClickIQ – Intelligent Recruitment Marketing Technology
Last year at JobG8……
ClickIQ – Intelligent Recruitment Marketing Technology
Generalist boards• Commercialising Jobs content
Job board doctor/JobG8 survey• PPC revenue %:
10% Generalist boards, 2% Niche boards
Yet• Top 2 threats: Indeed (24%)
– 43% for Generalist boards, Google (19%)
PPC Job advertising
Commoditisation of job listings
vsGoogle Adwords experience
• Click Inflation• Not either or, but both
NICHE JOB
BOARDS
Chicken or Egg?
Science: NewScientist, Nature….ResearchGate
Lawyers UK: The Lawyer vs. Totally Legal
IT: Stack Overflow, DICE
IT: Jobindex bought IT-Jobbank and ComputerWorld
Niche media open for media swaps: conference sponsorships, media swaps
ClickIQ – Intelligent Recruitment Marketing Technology
• eRecruitment services
• Flat fee recruitment/Agency
• Upsell partner advertising
• CV now
• ATS systems
• E4S Talent funnel
• eTeach
• Public Sector Jobs
• PPC content
• Zip recruiter
• Events, Networking, Careers fairs, open days
• InHouse recruiter
• OMJ
• CareersinJustice
• Milkround Community Email
CV Databases
Technology
Niche Job boards
SOCIAL MEDIA
Social Media: FB, LinkedIN
Most niche jobsites have intense presence
Combined with FB, LinkedIN paid listing
Share job postings on FB, twitter, LinkedIN...
Catalyses share of job ads between friends, colleagues, alumni...
Client access to Jobsite FaceBook audience – Expands
в
в
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LEAN ON SOCIAL MEDIA PAID ADVERTISING
Simple SoMe advertising
- A lot of manual work
- Simple targeting (only 50% of FB audience)
- Less optimal budget spend (CPC)
- So-so results
Advanced SoMe advertising
- A lot less manual work – going to 0
- Intelligent targeting (100% of FB audience)
- Optimal budget spend (CPA)
- 72% more applications with same spend
BEYOND THE
JOB BOARD
THINK OUTSIDE THE BOX:
TOUGH COMPETITION
CANDIDATES BEING COMMODITISED
-> YOU NEED A HOOK!
LISTEN TO THE USERS:
The top uses of job boards for job seekers: 1) Locate jobs and apply on the employer’s site 2) Research jobs3) Identify employers
THANK YOU.
QUESTIONS?
Increasing Revenues in a Challenging Market
Karsten Wikke Lars Peter Svane Richard Collins