Download - Increasing Telecom Investment In Ld Cs
Telecom InvestmentPresented to Mr N M Baqai
Member Telecom, MoST
Solutions to ProblemsBy
By Imran Owais Kazmi
Chief Thinking Officer, Synergize Group
[email protected] and www.synergize.org
Cell +97150 5845962 and UK +44 750 9184690
Scenario
Case 1: Privatize public sector telecom firms
Case 2: Incentivize existing telecom investors for further investments
Case 3: Attract new investors in telecom
Case 1:Privatize state telecom firms
Benefits to government of privatization:
Increase government cash flows
Improve management and efficiency through private sector
Hurdles to privatization:
Safety and security of investors
Unionization and mismanagement of public sector firms
Case 1: Solutions
Break public telecom into 3 tiers 1 Carrier tier 2 Operator/Switch tier 3 Selling and customer care tier
Restructure and reorganize public sector telecom firms to smooth and quick work flows and people change via training
Privatize each segment individually, benefits: Reduced upfront investment requirement Increased control on smaller manageable units
easing foreign investors worries
Case 2:Incentivize existing telcos
Market: Mainly cell operators and ISPs
Needs: Stability in government policies
Simplicity in regulatory procedures
Incentivization for expansion
How? Incentivize increased capacity
Incentivize new market penetration
Case 3:Attract NEW telcos
Vision: Create enabling environment One window investor relations for all GoP
related affairs Special ‘living’ colonies converted out of STPs
and highrises with full security confirming to lifestyles available anywhere in the west
Business advisory services from staff recruitment to channels identification
Action: Media Marketing the world over using emails, faxes, letters and ads in magazines and websites
Complete action plan available on request (sample attached)
Media PlanPriority Media Tool Source
Cost per
prospect Total Spots Total USD
1 Internet Banner Yahoo 0.020 1 10,000
1 Internet Banner Yahoo 0.030 1 15,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Yahoo 0.030 1 3,000
1 Internet Banner Hotmail 0.030 1 7,500
1 Internet Banner Hotmail 0.030 1 7,500
1 Internet Banner Fortune 0.030 1 3,000
1 Internet Banner MSN 0.040 1 20,000
1 Total 11 78,000
2 Press Newspapers Daily Dawn 0.009 3 10,431
2 Press Newspapers The News 0.006 3 6,620
2 Press Newspapers Daily Jang 0.001 3 12,036
2 Press Magazines The Economist 0.091 1 69,000
2 Press Magazines Fortune 0.103 1 104,800
2 Total 11 202,886
3 Press Magazines Wall Street Journal 0.042 1 81,279
3 Press Magazines Time Magazine 0.103 1 82,000
3 Press Magazines Time Magazine 0.047 1 192,000
3 Press Magazines Time Magazine 0.027 1 20,069
3 Press Magazines Time Magazine 0.168 1 52,550
3 Total 5 427,898
4 Press Newpapers Arab News 0.078 1 4,126
4 Press Newpapers Asharq Al Awsat 0.028 1 6,665
4 Press Newpapers Kuwiat Times 0.800 1 28,000
4 Press Magazines South China Morning Post 0.096 1 10,202
4 Press Magazines Nihon Keizai Shimbun 0.025 1 74,675
4 Press Magazines President Magazine 0.059 1 15,217
4 Press Magazines Maeil Kyungje 1 21,541
4 Total 7 160,426
Grand Total 34 869,210