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Independent Study ReportDigital Health Industry
Nov 12th
Phillip EmchickDiane Chu
Lei SuShin Yamamoto
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Company
Measure, track and share customer data, and play a more active role in managing their health
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Product Line
Wireless Scale
Health and Fitness Device
Blood Pressure Monitor
Glucometer
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Medical
General Fitness
Specific health issue
Product Positioning
Daily Visual Fu
nctio
nal
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Retail Channel
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Partnership
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Practice Fusion
The largest and fastest growing Electronic Health Record Community
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Provides web-based 100 % free, advertising-supported EHR and medical practice management technology
• charting,• scheduling,• e-prescribing (eRx),• medical billing,• lab integrations • referral letters, • Meaningful Use certification,• training, support • a personal health record for patients
Practice Fusion
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Practice Fusion
• Founded in 2005 in San Francisco• Largest and fastest growing EHR community• Over 100,000 medical professional users• 75 million patients record each month• 20 million patients registered • 200% community growth since 2007 • Backed by salesforce.com and the original funders
of Apple
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Benefits from partnership
•Brand awareness
• Increase credibility
• Efficiently targeting customers
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• Founded in 2009 in Quebec, Canada• A World leader in Mobile Health Systems • Over 2.5 million users
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Source: Slide Share Tactio
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Source: Slide Share Tactio
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Benefits from partnership
•Brand awareness
• Promotion Channel
• Efficiently targeting customers
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Customers
Physicians
Fitness
Connection/ Communication
Health minded people
Heart disease
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What’s Next• Deepen Scanadu’s business model• Pricing• Promotion• Product
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Thank you