Transcript

www.faithmckinneyllc.com

International LLC

INFLUENCING THE INFLUENCERS

BUILD YOUR BRAND STORY

GAIN EVEN MORE VISIBILITY

We Will Cover:

www.faithmckinneyllc.com

Where do they hang out?

How do you connect with them?

What value do they really want?

When is it ok to ask?

Be prepared to show your work:

Book

Video

Social Proof / Fan base

Credibility

Articles/ Podcasts/ Blogs

Online Presence

Referrals

Celebrities

Publishers

Fans

Friends

And other Influencers

Lend them your audience and power

Give them relevant content, credibility, and access

Do not SPAM Bloggers

Be a professional

Offer something Bloggers REALLY wants

Don’t take shortcuts by sending press releases, it takes time to build genuine relationships.

Engage in Bloggers community

Ask How You or Your Brand Can Help Your Influencer

Decide what you stand for.

Be Consistent

Give 10 X More Than You ASK!

Listen More Than You Speak

Engage With Other Influencers

Provide Value

Never Stop Learning

Share With People Even If You Think It’s

Redundant

Choose a (Social Media) Channel of Your

Own and OWN it!

www.faithmckinneyllc.com

Start with your story type.

Your story may include:

Social Proof

Take Photos of Activities

Book

Before and After Photos

Speaking

Your Articles

Your Impact

Your Team/ Group

Your Relationships

Provide Captions with Images

Humanize Your Story

Be Consistent With Stories

Decide on Your BRAND Story Type

www.faithmckinneyllc.com

• Create Your Vision

• Create Your Brand Story

• Create Expert Credibility

• Curate Relationship Capital

• Consistently Create Content

WHAT CLUES ARE INFLUENCERS LOOKING FOR?

INFLUENCERS LOOK FOR:

1. Books

2. Speaking Videos

3. Videos

4. Podcast/Blog Posts and Appearances

5. Endorsements

6. Media Kit

7. Your Website

8. Social Media Engagement

9. Testimonials


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