Download - Influencing Your Influencers
Where do they hang out?
How do you connect with them?
What value do they really want?
When is it ok to ask?
Be prepared to show your work:
Book
Video
Social Proof / Fan base
Credibility
Articles/ Podcasts/ Blogs
Online Presence
Referrals
Celebrities
Publishers
Fans
Friends
And other Influencers
Lend them your audience and power
Give them relevant content, credibility, and access
Do not SPAM Bloggers
Be a professional
Offer something Bloggers REALLY wants
Don’t take shortcuts by sending press releases, it takes time to build genuine relationships.
Engage in Bloggers community
Ask How You or Your Brand Can Help Your Influencer
Decide what you stand for.
Be Consistent
Give 10 X More Than You ASK!
Listen More Than You Speak
Engage With Other Influencers
Provide Value
Never Stop Learning
Share With People Even If You Think It’s
Redundant
Choose a (Social Media) Channel of Your
Own and OWN it!
Start with your story type.
Your story may include:
Social Proof
Take Photos of Activities
Book
Before and After Photos
Speaking
Your Articles
Your Impact
Your Team/ Group
Your Relationships
Provide Captions with Images
Humanize Your Story
Be Consistent With Stories
Decide on Your BRAND Story Type
• Create Your Vision
• Create Your Brand Story
• Create Expert Credibility
• Curate Relationship Capital
• Consistently Create Content