Download - Infographic: Lead Generation
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Creating a Lead Generation Channel Mix for Optimal Results
By B
rittany Davis and
Lorri Cosentino
Businesses with 301 to 1,000 Twitter followers have
more than 5x more traffic than those with 1 to 25followers.2
...more than 2x more traffic than those that blog less than 4x permonth and...
...more than 3x more leads than those that don’t blog.2
Businesses that BLOG 16 to 20 times per month get...
BLOG
BL
OGBLOG BLOG
Businesses with 31 to 40 landingpages get 7x more
leads than those with only 1to 5 landing pages.2
More than 2/3(68%) of companies
report struggling withlead generation.1
46%of marketers
with mature lead management
processes havesales teams
that follow up on more than
75% ofmarketing-generated
leads.3
The Worst 3 lead sources for...
B2C companies: 6% PPC,
6% trade shows, 3% telemarketing.2
B2B companies: 3% traditional
advertising, 6% PPC, 6% direct mail.2
The Best 3 lead sources for...
B2C companies: 17% social media,
16% SEO, 15% email marketing.2
B2B companies: 12% social media,
14% SEO, 14% email marketing.2
Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.1
Businesses with 401 to 1,000
Web pages have
9x more traffic than those with
51 to 100.2
To read more about the Lead Generation, read: “The Top 5 Demand Generation Strategies”
1CSO Insights2Hubspot3Forrester
The days of sales reps cold calling prospects are nearing an end. Today’s lead generation tactics have shifted to encompass a multitude of channels, including email, social media, mobile marketing, trade shows, search, and e-commerce. The touchpoints available leave sales wondering which channels drive actions for different groups at the right points throughout the customer journey.