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BIGG
EST MISSED
OPPORTUNITIES FOR ECOMMERCE MARKETERS
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75%Do not use search data to enhance email campaigns
Do not integrate site search with social media channels
Do not integrate site search results into display ads
89.5%
89%
87%
67%
Do not power mobile search with a site search solution
Do not create SEO pages populated with search results
6 out of 10retailers do NOT use site search to enhance marketing programs
Most retailers overlook the potential to improvetheir marketing using site search data
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Why the Missed Opportunities?
Limited resources
Don’t know how to use site search data effectively
Existing site search solution doesn’t allow integration with marketing programs
50%
30%
10%
85% Higher email open rate
33% Increased conversions
400% Higher click through rate
300% More sales revenue
Marketing Success with Site Search
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Retailers’ Plans to Use Site Search to Improve Marketing ROI in 2014
Retailers’ Top 3 Priorities for 2014
SEO eCommercePlatform
Site Search
Seizing Opportunities for 2014Though retailers missed opportunities in 2013, survey shows they’ll get on track in 2014
93% Yes/Maybe 7% No0
50
100
Source: SLI Systems October 2013 Global Site Search Survey
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SLI Systems’ Global Site Search Survey was conducted from September 2013 to October 2013. The full report includes data from 160 eCommerce professionals. Learn more about SLI at sli-systems.com.