Insights
Age Group
99%Women
92% Men
RISING ROLE OF MOBILE FOR MODERN GROCERY BUYERS
Modern Grocery Buyers - 95% of mobile users in the UK intend to purchase groceries in next 90 days
Prices
Promotions and Discounts
Store Location
Product Infoor Availability
Loyalty Programme
46%
35%
28%
17%
14%
60%Latest
productsand prices
34% Special deals or
promotions
31% Detailed product
information
27% Showcase
pictures and videos
27% Highlight tips and recipies
14%Loyalty
programme ot rewards
What Are Modern Grocery Buyers Shopping For ?
What Drives Modern Grocery Buyers To Stores
Modern Grocery Buyers Are Heavy In-Store Mobile Surfers
70% of grocery buyers use mobile while they are shopping in retail grocery stores
2 out of 3 Modern grocery
buyers use
mobile specifically
for cost savings
& smart shopping
35+ 20-34 15-19
97% 96% 86%
Gender
SPECIAL OFFER
What Do Modern Grocery Buyers Surf For On Mobile
Male n = 232 Female n = 245
Mobile Ads That Modern Grocery Buyers Prefer
OFTENRARELY ALWAYS
19% 12% 9%
Fresh Groceries86%
Frozen Food74%
Baked Goods72%
Household Products70%
Packaged or Canned Food66%
Pet Food and Accesorries36%
20.1
Deals and Promotions
49% Loyalty Programme
18%
Customer Service
30%
Prices76% 20.1
53%
Sale
1234 6666 88
PAY HERE
Product Selection34%
Store Location
SOMETIMES
29%
VERTICAL INSIGHTS : RETAIL GROCERY
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Average MonthyIncome
3406
