Iván Vera, CEOCHILE. SEPTEMBER, 2011
INNOVATION & ENTREPRENEURSHIP
IN CHILE:Building a New Business
Community Identity
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CHILE 1990!"#$%&$'()*+,-.$/+0+$1%%0
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HUNGARYFRANCE CANADA MALTANETHERLANDS NORWAYUNITED KINGDOM
JAPANUSA SOUTH KOREA ITALYGERMANY SPAINCHINA
LITHUANIAMEXICO ROMANIA BELGIUMCOSTA RICA LIECHTENSTEINAUSTRIA
SWITZERLANDSWEDEN IRELAND CZECH REP.PORTUGAL FINLANDNICARAGUA
LUXEMBOURGEL SALVADOR HONDURAS POLANDSLOVAKIA DENMARKESTONIA
During 30 years, consistently, Chile has opened its economy to more than
50 countries & 80% of global GDP, through more than
40 Free Trade Agreements
& more...
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HUNGARYFRANCE CANADA MALTANETHERLANDS NORWAYUNITED KINGDOM
JAPANUSA SOUTH KOREA ITALYGERMANY SPAINCHINA
LITHUANIAMEXICO ROMANIA BELGIUMCOSTA RICA LIECHTENSTEINAUSTRIA
SWITZERLANDSWEDEN IRELAND CZECH REP.PORTUGAL FINLANDNICARAGUA
LUXEMBOURGEL SALVADOR HONDURAS POLANDSLOVAKIA DENMARKESTONIA
During 30 years, consistently, Chile has opened its economy to more than
50 countries & 80% of global GDP, through more than
40 Free Trade Agreements
V
CHILE WAS THE FIRST NON-ASIAN COUNTRYSELECTED BY CHINA TO SIGN AN FTA (2002-2006)
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more bilateral or regional trade
agreements than any other country
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Once there was a chilean TV set industryIt wasn´t globally competitive. Let it die!
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We began competing globally in traditional industriesthat Chile had grown for decades and in which we had advantages
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We created a first class mining industry
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We created a first class food industry
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GLOBAL COMPETITION AND
AN OPEN ECONOMY GAVE US
MORE FOR LESS
1990: $600dls
2011: $60dls
hypercompetitive markets good for consumers
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A market-oriented economy characterized by a high level
of foreign trade and a reputation for strong
financial institutions and sound policy that have given Chile the strongest sovereign bond rating in South America
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CHILE 2011%-*2$34#$%&$'()*+,-.$0+5,)-$1%%0
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GLOBALLY COMPETITIVE
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WHAT´S NEXT?
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hypercompetitive marketsput a pressure on our business margin
FIRST PROBLEM: “THE TWINS EFFECT”
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so, if things keep on going that way we´ll keep on having a
bad wealth distribution
SECOND PROBLEM: “CAPITAL INTESIVE
INDUSTRIES ECONOMY”
0
15
30
45
60
COPPERFOOD
FORESTRYOTHERS
CHILEAN EXPORTS (%)
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HYPERCOMPETITION
PRICE WAR16domingo 9 de octubre de 2011
you can say goodbye to margin
PERCEIVED VALUE PRICE TOTAL COSTS
HYPERCOMPETITION
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you can say goodbye to margin
PERCEIVED VALUE PRICE TOTAL COSTS
Very low margin}
HYPERCOMPETITION
In hypercompetition, price will get indexed to total costs
17domingo 9 de octubre de 2011
you can say goodbye to margin
PERCEIVED VALUE PRICE TOTAL COSTS
Very low margin}
HYPERCOMPETITION
In hypercompetition, price will get indexed to total costs
Efficiency
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THE TWINS EFFECT INFECTS MANAGERS
fighting for my market share
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90%
OF OUR MANAGERS SPEND
90%OF THEIR TIME
JUST COPYING, OPERATING & IMPROVING
WHAT DOES ALREADY EXIST19domingo 9 de octubre de 2011
GLOBAL CHANGES WILL INTENSIFY
SPEED
FRECUENCY
COMPLEXITY
IMPACT
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innovation
entrepreneurship
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INNOVATION
MARKETCREATION22domingo 9 de octubre de 2011
CREATE VALUE and change the lifes of millions
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VALUE =WHAT PEOPLE
WANTSRef.: Paul Graham, Y Combinator, Silicon Valley
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REALPEOPLE
Spencer Tunick in Chile
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CRYSTAL LAGOONSIDYLLIC BEACH LIFE ANYWHERE
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COLD WATERS& HEAVY
SEAS
A PROBLEM IS AN OPPORTUNITY
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THE DREAM
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SHANGHAI 2009
CEIBS: China Europe International Business School
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Crystal Lagoons created relevant and unique value for the high end real estate global business
A MADE IN CHILE SOLUTIONFOR A WORLDWIDE PROBLEM
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“I just can´t believe that we´re condemned to commodities”Patricio De Groote, CEO Cintac. 1995
40years
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Innovation potentials were everywhere...in products, processes, suppliers, distribution networks.
Innovation is about challenging the traditional business model
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INNOVATION IS ABOUT SOLVING
RESIGNED PROBLEMS
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INVERTEC created a new export category in Chile38domingo 9 de octubre de 2011
CREATEWHAT PEOPLE WILL LOVE BUT TODAY THEY WON´T ASK FOR IT
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PERCEIVED VALUE PRICE TOTAL COSTS
A NEW & UNIQUE SOLUTION WITH HIGH PERCEIVED VALUE
Very High Margin}
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Propuesta de Colaboración
THE COMMUNITY OF LARGE COMPANIES CREATED IN CHILE WHERE MANAGERS HAVE SHARED - FOR SEVEN YEARS - THEIR BEST INNOVATION MANAGEMENT SUCCESSES AND FAILURES
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INNOVATIONSPEED
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startupcorporate
&
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CREATION =
FAILURE
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ENTREPRENEURSVISIONARY & DREAMERGOAL ORIENTEDOBSSESIVE WORKERRISKS MANAGERCOMMUNICATORPERFECCIONIST & INCONFORMISTTOLERANT TO FRUSTRATION
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YOUNG ENTREPRENEURS
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Gabriel GurovichCEO, The FoodLinks
100% Entrepreneur
“In Silicon Valley, they´re not more
intelligent....they just have
better dreams”
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w w w BRAZIL RUSSIAINDIAUSA CHINA
keep attention on 6 economies & its markets
GLOBALMARKETS
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44.453 27.803 6.074 5.870CHINA USA INDIA JAPAN BRASIL RUSSIA UK GERMANY FRANCE ITALY
Today: Emergent - Tomorrow: The Place to Be
GROSS DOMESTIC PRODUCT, 2050 (US$ billones)
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44.453 27.803 6.074 5.870CHINA USA INDIA JAPAN BRASIL RUSSIA UK GERMANY FRANCE ITALY
Today: Emergent - Tomorrow: The Place to Be
GROSS DOMESTIC PRODUCT, 2050 (US$ billones)
w w w
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with the support of the Government of Chile
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The world believes China is cheap labourMade in China v/s Designed in China
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Fuente: National Bureau of Statics of China; McKinsey Global Institute
+80% of GDP in China will be concentrated in the
middle class
250+ MM Hab.
2010
12+times Chile
600+ MM Hab.
2025
35+times Chile
!(más de 29.400 USD)
!(14.701 a 29.400 USD)
!(5.901 a 14.700 USD)
!(3.701 a 5.900 USD)
!(hasta 3.700 USD)
Trend in China
Poverty is decreasing in China
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US$ 50 Bill.
foods imports
CHINA
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*No incluye Harina de Pescado
Proyección basada en datos de 2009
Fuente: Banco Central, ChileAlimentos;
Análisis The FoodLinks
Chile will doublefold food exportsFoods Exports for human consumption 2001-2015 (US$ MM)
$10.890$10.160
$7.589
$5.738
$4.867
$13.545
$16.988
$21.494
Trend in Chile
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Lácteos
Vinos
Agroindustriales
Otras
Aceite de Oliva
Conservas
Congelados
Marinos
Frutos SecosFruta Fresca
Jul 2009 Dec 2010
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A venture in search & permanent creation of a business model that´s:UNIQUE
INNOVATIVE
OF HIGH IMPACT
SCALABLE
ADDICTIVE
VIRAL
UNAVOIDABLE
startup
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TODAY: CAPITAL INTENSIVE BUSINESS
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500 MILLIONS
TOMORROW: TALENT INTENSIVE BUSINESSES
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extraordinary talentis built and not inherited
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IT´S NOT ONLY ABOUT MONEY
IT´S MORE ABOUT
TALENT62domingo 9 de octubre de 2011
!www.facebook.com/resetandstartup
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100% DESIGN! 100% EXPERIENCE! 100% EMOTION
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Dec 3rd, 201065domingo 9 de octubre de 2011
The New Motors for Chile´s Growth
RASU Community
Our Why: The total massificationand democratization
of global value creation
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3.000 Future Startup Founders for Chile
RASU Chimkowe; Next Dec. 2nd 2011
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EXTRAORDINARY
TALENT
PASSIONFOCUSDISCIPLINE
PURPOSE
10.000 HOURS68domingo 9 de octubre de 2011
CHILE 20206#$%&$'()*+,-.$/)**$0+5,)-$1%%0
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“They´re not more intelligent....
they just have better dreams...
and make them happen!
THE NEW CHILEAN BUSINESS COMMUNITY IDENTITY
THE YOUNG ENTREPRENEURS
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Chinese Entrepreneurs to StartUp from Chile to The Americas
RASU Zhejiang University; Oct.15.2011
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"#
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WE´RE THOUSANDS MAKING IT HAPPEN
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www.startupschile.org74domingo 9 de octubre de 2011
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