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INNOVATION IS
ALMOSTIMPOSSIBL
E FOR OLDER
COMPANIES
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“It is not the strongest or the most intelligent who will survive but those who can best manage change.”
-C. DARWIN
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Today, innovation is no longer an option for companies.*
* See http://fr.slideshare.net/SebastienJuras/innovation-is-not-an-option.
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Companies know that it’s a question of life or death.
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So, they have to react as quickly as possible.
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Unfortunately, most of them are
facing insuperable obstacles.
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Biologically, organizations that
are not prepared for change, don’t
change.
First obstacle:
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Companies are made
by the people within.
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People have acquired skills
that, at moments, have given significant
advantages to companies in
order to prosper.
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Skills are habits that are wired in the brain.
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It requires a lot of effort in order to change the wirings in the brain and thus, the habits.
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All managers are not incited to change.
Second obstacle:
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Most managers
have acquired
their position through
professional successes.
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They have been
awarded for their efforts and received privileges.
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Any change that can jeopardize their position and privileges is unacceptable for them.
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Especially in top down organizations, disruptive changes as required by innovation are very difficult.
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Are you ready to loose control?
Third obstacle:
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When companies miss their results, shareholders push hard for stronger plans to recover
their investments.
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Since innovation is transforming constantly in the world, structured plans are not working anymore.
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How many companies will accept to live with uncertainty?
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How many will focus on developing business enablers with unpredictable results?
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Financial pressure.
Fourth obstacle:
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Cash is burning.
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Your CFO asks for immediate actions.
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It cost less money to try to stop the
damages on legacy market than to invest it
on innovation.
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Conclusion
Even If most of companies know that innovation is their only way to
survive…
there are too many internal obstacles that make the
path to innovation IMPOSSIBLE.
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Don’t miss the next episode of the “Tribute to Innovation Trilogy”
“LAST HOPE : ENGAGMENT TO INNOVATION”
A new way to make business.
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Thank you !!!
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All my stories can be found at http://sebastienjuras.net/
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