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Blending MLS with Other Data to Get A Real Estate Market Advantage
Clark RumseyResearch AnalystSudhoff Properties
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Session:
Agenda
• Company overview• General process overview and Alteryx module• Find available land within our price parameters• Help our clients understand optimal price, size, lot
size, and configurations for potential developments• Perform comparables research for already-built
homes that brokerage needs to sell• Monitor overall market conditions• Q&A
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Sudhoff Properties business strategy and areas of expertise:
Company Overview
• Strategy: Acquire land and finance builders with contractual terms allowing Sudhoff to be exclusive home sales representative.
Acquire Land Build HomesMarket/Sell
Homes
Find Land & Perform Land
Comps Analysis
Do research to help builders understand
what price the homes should
currently be sold for.
How Alteryx is used
PhasePlan
Development
Help builders understand
the best configuration / price / size of homes for
any submarket.
Phases of Development
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Process Overview
Alteryx Module
MLS Listings on CSV Files
Houston MLS Server
Permit Data
Spatial Data
(KML Files)
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Blending, Editing, Consolidating, and Categorizing
Alteryx Module
• Union all product types into one dataset• Union non-MLS dataset with other product types• Edit/Add geocodes of listings• Blend Permit data• Categorize all data by customized submarket, floodzone, historical
district, special building line, or in/out of Beltway 8• Categorize all listings on whether they meet land acquisition criteria.
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Finding Tracts of Land on MLS: Then
Acquiring Land
• Manually go through each of the 50+ submarkets with different parameters for each submarket.
• Website download / Processing takes several hours to go through every submarket on the website.
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Finding Tracts of Land on MLS: Now
Acquiring Land
• Run Alteryx module (10-15 minutes)• Open Tableau• Filter
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Find market sweet spot for configuration, size, price: Then
Plan Development / Sell Homes
• Look up MLS listings within submarket on MLS website• Eliminate flood plain listings by comparing each listing to flood plain
map• Adjust based on historical districts, special build line• Clunky website / Processing takes several hours to go through every
submarket on the website• Manipulate in Excel to get graphs/charts
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Find market sweet spot for configuration, size, price: Then
Plan Development / Sell Homes
• Run Alteryx module (10-15 minutes)• Open Tableau
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Understand Macro trends in the Houston market
Monitor Market Activity
• Run Alteryx module (10-15 minutes)• Open Tableau
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Q&A
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THANK YOU!
