www.compassionate-touch.org
Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC
Monday, January 23, 2012
The New Way to Optimize your
Facebook Presence
How to NOT Waste Your Time On Facebook
} Understand the purpose of Facebook
} Define the different accounts} How to utilize them for your purpose
What you will learn
} Since its conception in 2004 Facebook now has over 1 billion active users.
} Free access to a HUGE database} Fast track your contents through inexpensive advertising
Why should I use it?
} Social Networking website } Looking to reconnect with people you have
lost touch with} Use photos, videos, and content and make
new friends with other people } More and more being used by businesses to
connect with new customers
}Profiles + Friends}Pages + Fans }Groups + Members
Three Types of Accounts
}Starting point for everyone }Can only have One account } Is about you!
Profiles
PagesØ Designed for self-
promotionØ Mini- storefront or mini-
site Ø 80% business 20% personal Ø Remember you are always
speaking 1 on 1 never to a multiple people with your content
Pages vs. Groups Groups
Ø Like Minded IndividualsØ Can be organized around
your business, product or a community
Ø Provide something of value
Ø Not a place to market aggressively. Strictly a forum to get advice, share thoughts and educate
56% consumers said they are more likely to recommend a brand to a
friend after becoming a fan!
50% of people like a Facebook page because they are a customer or they want to receive a special
discount or promotion.
Do you have an easy, automated way to follow up with them over time?
Whether you know it or not, your prospects &
customers are using videos, articles, and
reviews on Facebook to learn, connect and make
buying decisions
Good News:
of small businesses
have invested any time or effort in their Facebook
Page
Only 26%
But it’s not “Set and Forget.”
You need to stay Fresh
Get out there & get found
There’s a “Sell by” date on
almost every piece of
information out there
Get out there & get found
If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else
Get out there & get found
} Understand the purpose of Facebook
} Define the different accounts} How to utilize them for your purpose
} Best way to optimize your Page
What we have covered
Thank you for your time. Contact us:[email protected] www.srbsolutions.net
Like us on Facebook for more continued support.
Q & A
Join us for our next Inspire UMonday March 5, 2012 @ 8pm EST
We’ll be joined by Ariana Vincent of the Ariana Institute
Online Continuing Education: Increase Knowledge, Expand
Marketability and Obtain CEUs
Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch [email protected] 417-844-8514
Lisa Parenteau, BA, LMTMarketing and Training Consultant
Center for Compassionate Touch [email protected]
617-797-7990
