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Intangible-intensive profile of a company: the key to outperforming
Angel BarajasElena Shakina
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Research question
• Do companies have certain intangible-intensive profile?
• If they do, how this profile influence the outperforming and investment attentiveness?
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Hypothesis
• By following the strategy in a certain intangible-intensive profile company is likely to outperform
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Steps of the research
Identification of the coordinates in intangible intensity (paper by Molodchik, Shakina,
Barajas, 2014)
6 components of intangibles
Identification of the profiles in the coordinates of intangibles
3-5 profiles
Estimation of the relation between the company profile and its outperforming
For the whole distribution of the companies
For those companies that create value
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Econometric strategyPCA for each of the element of IC (intangibles): Human Capital (HC), Relational Capital (RC), Structural Capital (SC)
2 PCA in HC: management capability (MC), human resource capability (HRC)
2PCA in RC: customer loyalty (CL), networking capability (NWC)
2 PCA in SC: business process capability (BPC), innovative capability (InnC)
K-mean clustering 3 clusters with almost equal number of cases (2500-3300)
ANOVA Estimate the difference between clusters according to each criterion
Regression EVA=f(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)MVA=g(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
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-2
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Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
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2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
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Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
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2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
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-2
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Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
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2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
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-2
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Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
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ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
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2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
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-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile