Download - Interactive Trends 2011
![Page 1: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/1.jpg)
2011 Interactive TrendsPresented July 2011
![Page 2: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/2.jpg)
![Page 3: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/3.jpg)
Topics Everything Mobile Interactive Media Grows Up Gaming Gets Serious Location, Location, Location! Content is King, Context is Queen Curation is Critical Website Evolution Social Goes Shopping One-to-One stays strong The Cloud
![Page 4: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/4.jpg)
Everybody Wants What’s Next
![Page 5: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/5.jpg)
What’s New in Mobile
![Page 6: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/6.jpg)
Mobile Industry Snapshot
89% of US Population has a mobile device 40% of those devices are smartphones and
tablets 94% of SMS messages are read, with 75% of
them read instantly and 90% read within 3 minutes
26% of Smartphone users played games
![Page 7: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/7.jpg)
Everything Mobile
Mobile Wallets/NFC t/mCommerce Location Based Services Gaming
![Page 8: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/8.jpg)
Mobile Wallets
![Page 9: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/9.jpg)
The State of Mobile Wallets Mobile Wallets are looming from all the major
players Near Field Communications (NFC) is still in it’s
infancy Will lead to more robust mobile marketing
campaigns and loyalty programs Can present new ways to drive POS Interactions
with Customers
![Page 10: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/10.jpg)
Where are Mobile Wallets Going?
Everywhere! BUT… …there is not an industry leader yet It will be a hybrid solution – new hardware, add-
on accessories and more
![Page 11: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/11.jpg)
![Page 12: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/12.jpg)
t/mCommerce
![Page 13: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/13.jpg)
Mobile market explosion Number of mobile purchases according to US Tablet vs.
Smartphone owners– Size is the main factor driving the better online experience– Not competitors but bridging the gap to better brick and
mortar experience
Source: ecommerce, 2011
![Page 14: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/14.jpg)
The State of t/mCommerce
2011 has been dubbed ‘The Year of the Tablet’ According to Apple, over 25 million iPads have
been sold– First year of iphone: 6.1 million sold
Highly Customized Shopping Experiences– Examples – Gilt, Boutiques.com App, Apple store
![Page 15: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/15.jpg)
Where is t/mCommerce Going?
UP! With new offerings from Microsoft, Google and Apple
Even more exclusive and unique shopping experiences
Seamless shopping between in-store and mobile
![Page 16: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/16.jpg)
Google Shopper App that allows users to search items, scan barcodes
and use voice recognition Search results include prices from most online retailers When user taps a listed item, the Android browser
launches to display the retailer’s shopping page Product reviews pulled from all of the retailers that sell
that particular product
![Page 17: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/17.jpg)
Location Based Services
![Page 18: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/18.jpg)
The State of Location Based Services
16.7 million unique check-ins from mobile devices in March 2011
Location-Based Services are evolving beyond the Check-In
Proximity based offers are growing
![Page 19: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/19.jpg)
Where is LBS Going?
Consumers want to play the ‘game’, want rewarded for their loyalty
Next generation of LBS – stiqrd, Groupon Now, Amazon Local, Facebook Places, Shopkick, etc.
Focus shifting to include groups
![Page 20: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/20.jpg)
GroupMe Group app for friends to text each
other deals, to meet up for shopping trips, etc.
Supports push notifications as the default messaging option
Integration with Twitter, Facebook, Foursquare and email
One of top SXSWi 2011 apps
![Page 21: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/21.jpg)
Mobile and Social Gaming
![Page 22: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/22.jpg)
The State of Mobile and Social Gaming
Mobile Gaming is exploding– eMarketer: 728 million people will play a mobile
game in 2011 (23% of the US Population) – Apple’s GameCenter App has 50 million users in just
under a year Zynga has 50 million active daily users
– Will hit 1 billion active worldwide users on Cityville soon
![Page 23: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/23.jpg)
Where is Mobile/Social Gaming Going?
More in-store ties with games via mobile, and through loyalty programs
More exclusive, branded content for established games like Cityville
![Page 24: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/24.jpg)
Mobile Take-Aways
Mobile is going to be more important than ever in attracting and maintaining customers– eCommerce will continue to explode as smartphone and
tablet sales rise – On-Demand information and seamless experience to exclusive
content will be king Social and Location Based services will dominate
customer loyalty
![Page 25: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/25.jpg)
Mobile Media Trends
![Page 26: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/26.jpg)
Mobile Spending
Source: eMarketer 2011
(Millions)
![Page 27: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/27.jpg)
Mobile Social Media Usage
Source: eMarketer 2011
![Page 28: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/28.jpg)
Location Based Apps
ImplicationSaturation in the marketplace is still distantEarly adopters for new technology like this are high, but interest is waning Facebook Places and Deals must be continually investigated
Source: White Horse, April 2011
![Page 29: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/29.jpg)
Full Screen DisplayData Collection/Survey Click to Map
ImplicationClick to map feature would be an interesting technique for events/concerts and the data collection could be beneficial for “The Club”
![Page 30: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/30.jpg)
Online Media Trends
![Page 31: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/31.jpg)
Ad Spending Shifts to Online
Source: eMarketer 2011
ImplicationWith more brands shifting ad spending online, an increase in digital media costs will follow
![Page 32: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/32.jpg)
Search is the Leader; Video is the One to Watch
ImplicationVideo executions are becoming the new standard for online media
Source: eMarketer 2011
![Page 33: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/33.jpg)
Search Grows for Consumers and Marketers
ImplicationCost per clicks are likely to increase with competitive pressure, but response is also likely to increase
![Page 34: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/34.jpg)
Online/Mobile Video Boom 2011
Source: Brightroll Video Advertising Report, 2011
![Page 35: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/35.jpg)
PPC Shifts Focus
![Page 36: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/36.jpg)
Sign-In Ads
![Page 37: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/37.jpg)
Facebook Video Ads
![Page 38: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/38.jpg)
Social Media Trends
![Page 39: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/39.jpg)
Social Media Penetration
49% of the total population will be active social network users by 2012
Growth slowing, but still increasing
Millennial (18-34) use is almost at saturation (83%)
Source: eMarkter 2011
![Page 40: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/40.jpg)
Social Shopping
The latest trend in content creation
Bridge between offline and online commerce
![Page 41: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/41.jpg)
Social Shopping
Crowd-Source feedback through social networks in real-time
Share and suggest what to buy and where
![Page 42: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/42.jpg)
Social Shopping: Pose iPhone App
Share an individual shopping experience with other "Posers" in a Pose community
Online look book + a community devoted to sharing and discussing fashion, all from a mobile phone
Growing roster of brands and retailers such as Levi’s and Aerie by American Eagle, as well as Fashion Industry personalities
![Page 43: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/43.jpg)
Social Shopping: Pinterest.com
Virtual pin board where users can create collections of things they love
Users can find inspiration and "follow" collections created by people in their social networks
Create boards with inspiration from store websites to build looks and wish lists
![Page 44: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/44.jpg)
Social Shopping: Polyvore Members curate digital fashion collages (sets) to share
on social networks Sets include pricing and link back to the original
shopping site 2 million active users, 35K sets daily Partnerships with American Eagle,
designer Rebecca Minkoff and more
![Page 45: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/45.jpg)
Interactive Shopping Experience
![Page 46: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/46.jpg)
Interactive Shopping Experience Retailers are seamlessly integrating the physical
and digital shopping experience Shopping behavior and in-store tools are
evolving
![Page 47: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/47.jpg)
Mobile Checkout Similar to Apple Store Sales associates able to look up past purchases via
mobile Spend more time with consumers on the floor Personalized experience Differentiate in-store experience
![Page 48: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/48.jpg)
Augmented Reality Virtual Fitting Room
![Page 49: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/49.jpg)
The Virtual Fitting Room
Brands and designers are looking to innovate shopping for fashion
The Fitting room can be Social, Mobile and Virtual
Better cameras and software are changing the game
Fashion shopping in unexpected places
![Page 50: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/50.jpg)
Where is it going?
Personal and delightful experience is the key The same players leading the way – Microsoft is
leading a concept with their Kinect system Social apps like Pose are looking to monetize and
partner with retailers Growing along with mCommerce via
smartphones and tablets
![Page 51: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/51.jpg)
In this “interface” age, everything is valued by how the customer interacts
with a product
Digital Signage Market
![Page 52: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/52.jpg)
Digital Signage Market
source ABI Research
![Page 53: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/53.jpg)
Digital Signage Recent Executions
Replaces static wayfinding with more dynamic experience- Shift from find a store to search by store, product or category
Opportunity for staff extension Enhanced sponsorship opportunities
![Page 54: Interactive Trends 2011](https://reader036.vdocuments.net/reader036/viewer/2022081602/554c9b95b4c905f0178b4d06/html5/thumbnails/54.jpg)
Trend Influencers ThoughtsMobile Wallets Google, Amazon, Mozido, PayPal, Isis, Square, Visa,
Mastercard, Banks, etc In it's infancy, but the market will be won by a solution that is simple for
consumer and retailer
tCommercs/mCommerce
Retailers, Gilt, Boutiques.com, etc. Seemless shopping between in store and online
LBS Foursquare, Facebook Places, Savengr, Google Places, and deals (Groupon Now, Amazon Local)
Transition from individual to group check-in, and emerging as an important loyalty tool
Mobile/Social Gaming
Zynga More exclusive branded content for established games
Ad Spending Shifts -Audience usage expands-Interactive media budgets rise
Media costs will increase along with competition
Video -Fueled by social and mobile-Increase in ad space
Continued shift in media support and viewership
Online/Mobile ads focus on recall, awareness, and conversion
Facebook Video Ads, Sign-in verification, Greystripe Full Screen Mobile Ads
Closer association with brand metric goals
Social Shopping Pose, Woot, Amazon, Social Currency, Pinterest, Polyvore
Crowd-Source real-time feedback and suggestions on what to buy and where
Virtual Fitting Rooms Microsoft Kinect, Pose Growing along with mCommerce via smartphones and tablets
Digital Signage Digitial Aisle, usage increasing by retailers Providing customers with a unique interactive experience at point of purchase