Interactive TV
TV Trends
iTV Core Concepts
iTV Applications
iTV Technologies
iTV Revenue Models
iTV R&D
Presented by: Farid Meinköhn
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TV Trends
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TV Trends - 1930 to 2010 …..
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Period
Source: Idate 2005
MissionStatement
KeyActivities
At stake
AnalogueCommercial TV
Digital Multi-channel TV
Digital Personal TV
Digital Egocasting TV
InformCultivateEntertain
Maximiseaudience
Maximisethematiccoverage
Help viewerfind content
Help viewerparticipate
Production Programming
Packaging
Content GuideImmersion
Frequenciescontrol
Programs fillingBroadcast rights
Thematic offers& marketing
Guidance& branding
Cost optimisationViewer inclusion
Television by 2010Main milestone of the TV industry
AnaloguePublic TV
2010 -…2005 -…1995 – 20051980 - 19951930 - 1980
Digital TV Actors Chain
ViewersProducers Broadcasters
Thematic TV prod. toolsEnhancing productions with interactivity
Editors adapted to the TV programs
Playout TV convergenceMulti delivery & costs optimisation
Interactivity managementAdditional revenues
Personal TV ExperienceEmpowerment & emotions sharing
TV anytime any where
TV Trends - Actors needs
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iTV Core Concepts
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iTV Core Concepts What is Interactive TV?
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iTV Core Concepts What is Interactive?
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iTV Core Concepts What is Interactive?
Advanced Electronic Program Guide (EPG)
Buy-me-button (T-Commerce)
Interactive Home Shopping (T-Commerce)
Interactive Commercial (Personalised Ads)
Interactive Entertainment (Quiz shows, reality shows, documentaries, movies,, etc..)
Interactive education (T-Leatning)
Demographic Programming (Voting)
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iTV Core Concepts Interactive TV actors chain
Content Provider Service Provider Network OperatorTerminal
Manufacturer
Production-ServiceInterface Delivery-Consumption
Interface
Service-DeliveryInterface
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iTV Core Concepts Content Providers
Sports Games Shows, Talk Shows Childeren’s TV Reality TV Music, Fashion News, Documentaries Soaps Comedies Drama
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iTV Core Concepts Service Providers
Generic TV channels (Free)
Thematic TV channels (Subscription)
Sports News Music Cartoons Movies Rose ..
TV Bundlers (Bouquets)
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iTV Core Concepts Networks Operators
Terrestrial (Broadcast) Poor return channel
Satellite (Broadcast) Expensive return channel
Cable (Broadcast) Cost effective and operational return channel
Telecom (Point-to-Point) Bandwidth limitation / saturation
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iTV Core Concepts Terminal Manufacturers
Digital Receivers / Transmitters Digital TV sets Set-top boxes, Home Media Servers Mobile TV devices Smart cards Web servers iTV middleware
Open TV Mediahighway Liberate DVB-MHP
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iTV Core Concepts Interactive TV infrastructure
Interaction Channel
Satellite
Cable Terrestrial
Receiver
IDTV Terminal
Remote ControlSmart Card
View Screen
MPEG-2
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iTV Core Concepts Broadcast modes
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iTV Core Concepts Broadband modes
Categories of wired networkCategories of wired network
DSL (4MB to 150 MB) - Some cable networks
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ATSC DVB ISDB
Digitalização de Video
MPEG-2 MPEG-2 MPEG-2
Digitalização de Áudio
DOLBY AC-3 MPEG-2 ACC MPEG-2 AAC
Multiplexação MPEG MPEG MPEG
Transmissão dos Sinais
Modulação 8-VSB
Modulação COFDM
Modulação COFDM
Middleware DCAP ARIB ARIB
iTV Core Concepts Broadcast standards
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iTV Applications
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iTV Applications Microsoft TV
Finance© Cybercultus
Weather
iTV Applications Microsoft TV
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Sports
iTV Applications Microsoft TV
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VOD
iTV Applications Microsoft TV
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Chat
iTV Applications Microsoft TV
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iTV Applications Microsoft TV
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Web sites
iTV Applications Microsoft TV
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Games
iTV Applications Microsoft TV
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Music Clips
iTV Applications Microsoft TV
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iTV Applications Open TV
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iTV Applications Open TV
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iTV Applications Open TV
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iTV Applications Open TV
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iTV Applications Open TV
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iTV Applications Open TV
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BBC - Quiz show / voting: Test the Nation
iTV Applications Two Ways TV
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Channel4 – Fifteen to One: Quiz Show
iTV Applications Two Ways TV
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Channel4 – Big Brother: Voting (who stays!)
iTV Applications Two Ways TV
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Chat
iTV Applications Visionik iTV
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E-Mail / News
iTV Applications Visionik iTV
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VOD (Video On Demand)
iTV Applications Visionik iTV
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T-Commerce
iTV Applications Visionik iTV
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Weather
iTV Applications Visionik iTV
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T-commerce: catalogue, order, pay, deliver
iTV Applications Visiware
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iTV Technologies
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Global Set-Top Box Architecture
System Software
Software Middleware - Navigator - Virtual MachineOperating System - Transport Protocols
System Hardware
MPEG Processing – Graphics RenderingCPU – RAM – HD – Cash – I/O Devices
API OpenTV – Mediahighway – Liberate – DVB MHP
ApplicationsEPG – Weather – Sports – Info – Games
Shopping – Banking – VOD – Etc.
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Key open technologies / standards
ATSC (Advanced TV Enhancement Forum – mostly US)
DVB-HTML (Digital Video Broadcast - HyperText Markup Language)
DVB-MHP (Digital Video Broadcast – Multimedia Home Platform)
MPEG4 (Moving Picture Experts Group 4)
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Key open techs / standards: ATVEF / ATSC
What :– Triggers in TV signals allowing links to content on the Web.
Pros :– Re-use existing technology and content.
Contras : – Difficult to achieve deterministic behavior with constrained
terminals .
– Very limited set of media unless you allow the use of plug-ins.
– Badly integrated with the deployed MPEG-2 based digital TV infrastructure.
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Key open techs / standards: DVB-HTML
What :– Subset of HTML (XHTML) allowing development of
content applications.
Pros :– Fully compatible with existing Internet content.
– Uses subsets of CSS (Style Sheets) – XML – Scripts
Contras : – Reduced capabilities
– Very limited set of media.
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What :– Java APIs allowing development of content applications.
Pros :– Tightly integrated with the existing digital TV
infrastructure.
– Flexible and extensible platform (Java based).
Contras : – Difficult to perform conformance testing due to the
programmatic nature of the content.
– Very limited set of media.
Key open techs / standards: DVB-MHP
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Key open techs / standards: MPEG4
What :– Multimedia objects representation formats and APIs.
Pros :– Rich media including 2D and 3D scene description.
– Tightly integrated with the existing digital TV infrastructure.
– Conformance testing defined.
Contras : – Only few tools are available yet.
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Key open techs / standards: Trend
DVB-MHP
ATVEF -> MPEG-4on top of MPEG-2
Integration of HTMLin MPEG-4
ATVEF
MPEG-4
MPEG-4 contentin MHP Application
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iTV Market & Revenue Models
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iTV Market
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iTV Market
source: Idate 2003
ITV services editing revenues worldwide (in billions euros)
38 billions
4,9 billions
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iTV Revenue models - B to C
Subscription
Advertising
Pay per view Overcharged calls
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iTV R&D
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iTV R&DIMSATV setting
On Field immersive TV production
and transmission
In Studioimmersive TV production
and transmission
Set-Top Box
SATMODE(Home Interactive Satellite Syst)
Bidirectional Satellite Communication
Bidirectional
Satellite Com.Bidirectional Satellite Com.
Fixed Broadcast CentreTransportable Broadcast
Viewer immersionin a TV programme
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Satellite Broadcast
actions / feedback
Web Server
Set-top Box
TV
User Databases, structured data
Virtual communities
Users via set-top boxes interacting together on a
same programme through the ITV Web server
Filmed & VRahow content
Interactive channel (cable, coaxial)
Set-top Boxes
Filmed real show &
Virtual show application
Return channel (sat lin
k)
BBIlink
Interactive channel
(cable, coaxial)
Interactivity with the show center or with other viewers can be supported either by a satellite return channel (BBI) or by a cable return channel or by a connection to coaxial networks.
BBIlink
iTV R&DIMSATV setting
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iTV R&DIMSATV setting
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RAMO Libraries
TV Programs
Immersive Objects
iTV Diffusion
TV Content
1
iTV Thematic Production (here quiz show type)
23
Multi-system Playout
Viewer Immersive Participation
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iTV R&D - IMSATV
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RAMO Libraries
TV Programs
Immersive Objects
TV Content
1
iTV Thematic Production (here magazine type)
2
iTV Diffusion
3
Multi-system Playout
Viewer Immersive Participation
iTV R&D - IMSATV
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RAMO Libraries
TV Programs
Immersive Objects
TV Content
1
iTV Thematic Production (here magazine type)
iTV Diffusion
2
3
Multi-system Playout
Viewer Immersive Participation
iTV R&D - IMSATV
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iTV Diffusion
2
3
Multi-system Playout
Viewer Immersive Participation
RAMO Libraries
TV Programs
Immersive Objects
TV Content
1
iTV Thematic Production (here magazine type)
iTV R&D - IMSATV
©
iTV Diffusion
2
3
Multi-system Playout
Viewer Immersive Participation
RAMO Libraries
TV Programs
Immersive Objects
TV Content
1
iTV Thematic Production (here magazine type)
iTV R&D - IMSATV
22Personal
TV Client(for viewers)
Home Media Server
Mobile Set
Set-top Box
Terminal Infrastructure
ThematicProduction Tools
(for Producers)
Magazine
TV Programs
11
Converging Playout System(for Boadcasters)
Satellite Terrestrial Mobile
CablexDSL
Diffusion Infrastructure
33
Added ValueImmersive TVComponents
Current TV Market Content &
Infrastructure
44
55
RAMO : Reactive and Adaptive Multimedia Objects (Immersive TV Core Libraries)
for
SportsMovie
Quiz show
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iTV R&D - IMSATV
Application Database
Application Database
IMSATV Application Server
Results ProcessorResults Processor
Interactions Handler
Data Manager
ServerCom
ServerCom
ServerSystem
ServerSystem
Client ApplicationClient Application
MHP Middleware / OSMHP Middleware / OS
Set-top box hardwareSet-top box hardware
IMSATV MHP Client
Client ComClient Com
Client System Client System
MHP Playout ComponentsMHP Playout Components
IMSATV MHP Playout
2D/3DObjectsLibrary
2D/3DObjectsLibrary
IMSATV Authoring Tools
Virtual Scenes MakerVirtual Scenes Maker
Virtual Avatars MakerVirtual Avatars Maker
Interactive Objects MakerInteractive Objects Maker
1
2
3
4
5
6Virtual Scenes ProducerVirtual Scenes Producer
Virtual Actors ProducerVirtual Actors Producer
IMSATV Production Tools
Virtual Application ProducerVirtual Application Producer
VirtualScenes,
ActorsModels,
InteractiveObjects,
AVSequences
VirtualScenes,
ActorsModels,
InteractiveObjects,
AVSequences
Interactive Objects ProducerInteractive Objects Producer
Motion ProducerMotion Producer
AV scenarios ProducerAV scenarios Producer
Timer ProducerTimer Producer
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iTV R&D - IMSATV
Interfacing SATMODE - consumer « 2 way satellite » connectivity
Main SATMODE advantages– Very low cost mass-market all in one
solution
– Broadband DVB-S
– Return channel from 48 kbps to 128 kbps
IMSATV Network layer– Supporting DVB-S
– Supporting SATMODE
– Supporting wired return
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iTV R&D - IMSATV
DVB-S +PSTN-RC
DVB-S +PSTN-RC
DVB-S +SAT-RC
SESSatellite
Broadcast
ApplicationServer
DVB-S +PSTN-RC
50 TV Viewers to test the IMSATV applications over a 6 months period (Sept 06 to Feb 07)
iTV R&D - IMSATV
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RAMO Objects
TV Content Thematic Production (movie / series)
Multi-system
1 2
3
Viewer Immersion
Should I? 1 Confront 2 Leave 3 Call Alex
Broadcast
iTV R&D – Up coming development
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RAMO Objects
TV Content Thematic Production (movie / series)
Multi-system
Viewer Immersion
1 2
3
To page the book use < >
If you find the clue press OK
5
Broadcast
iTV R&D – Up coming development
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RAMO MPEG7 Description Scheme
RAMO DS
States DS Properties DS
SyntacticStates DS
States & Propertiesrelations DS
SemanticStates DS
Syn. & Semrelations DS
SyntacticProperties DS
SemanticProperties DS
Syn. & Semrelations DS
Syntactic: Physical and logical structure Semantic: meanings and events
RAMO Concept: Reactive and Adaptive Multimedia Objects
RAMO MPEG7 processing chain
RAMOS DS
IS-TV Content
Description Generation
MPEG7Description
RAMO Processing tools
MPEG 7 data AV stream
iTV R&D - RAMO concept
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RAMO Description Scheme
States & Propertiesrelations DS
Syn. & Semrelations DS
Syn. & Semrelations DS
Passive Events
DS
RAMO DS
Active Events
DS
Internal Impacts
DS
ExternalImpacts
DS
SensorialProcesses
DS
CognitiveProcesses
DS
Shape Color TextureSound
Low level description schemes and descriptors
Music Motion LocalisationTimeSeries
TemporalInterpolation
Sensorial Representation DS
RAMOStates DS
Temporal & Spatial DS
Processes DSEvents &
Impacts DS
RAMOProperties DS
AudioDS
Visual DS
TemporalDS
Spatial DS
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iTV R&D - RAMO concept
Ice cream States – Sensorial representation
• Solid state– Ice cream solid shapes, textures, colors
• Liquid state– Ice cream liquid shapes, textures, colors
– Temporal & spatial data• Ice cream localisation vectors
• Ice cream time referential
Ice cream Properties– Processes (sensorial)
• Melt process– Shape, texture, color changes
• Freeze process– Shape, texture, color changes
• Friction process– Shape, texture, color changes
– Events and impacts• Events (active)
– Temperature: exposition duration & distance
– Collision: force, speed & surface
• Events (passive)– Passed out: expiration date
• Impact– Internal: sensorial change
– External: thermo, sticking & ailing effects
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iTV R&D - RAMO concept