Intercultural Business Communication Final Presentation
497751254 簡嘉萱 Carol
497751280 侯岡伶 Jessie
497742253 陳詩婷 Chris
Country / Product Profile
Philippines – Hard Facts
Philippines Culture Overview
Reflects the country's complex history
Reasons to Choose Product
Filipino Eating LifestyleFood is the basis of their social lifeSix meals a dayUse fork and spoon
Filipino Living EnvironmentHot (Avg. temperature - 28°C )Humidity (Avg. rainy days - 104/year)
Dou HuaOriginTrace back to Han Dynasty Huainan King → Liu An In order to find medicine to live longer
IngredientsSoybeansWaterCoagulant ( 凝固劑 )
Image Credits : 63288Image Credits : 63288 乾坤網乾坤網 http://zhougongjiemeng.63288.comhttp://zhougongjiemeng.63288.com/zhougongjiemeng/20100327_3871/zhougongjiemeng/20100327_38717.html7.html
Dou HuaFeature
various toppingsvarious toppings
choose whatever you likechoose whatever you like
HealthHealth
FreshFresh
YUMMYYUMMYYUMMY!!YUMMY!!
Communication Strategies
Cultural Analysis
Language Philippines - Filipino 、 English 、 Chinese Taiwan - Chinese 、 English
ReligionPhilippines - CatholicismTaiwan - Buddhism 、 Catholicism 、 Christianity
Cultural Analysis
Halo Halo
Dou Hua
Market Analysis
People Many Taiwan businessmen & Chinese descendants
Trade Liberal market of the international trade
Target CustomerHigh-income women
Communication strategy
Hospitability
Tolerance
Indirect communication
Image Credits :Image Credits : Teacher Trinahttp://tx.english-ch.com/teacher/thttp://tx.english-ch.com/teacher/trina/level-b/what-to-knowdo-durinrina/level-b/what-to-knowdo-during-the-job-interview/g-the-job-interview/
Business Plan
4Ps Analysis
Product● Dou Hua with various topping
s
● Healthy
Promotion● VIP system
● Delivery service.
Place●At Manila
●Near department stores
Price●High-price
(80 pesos=NT56)
Initiate a contract in the market
Limits● The Philippines's laws
Solutions● Joint venture
● Cooperate with Chinese descendant in Philippines
Pay attention to……Clothing● tuxedo or ''barong tagalog''
Image Credits : BarongsRusImage Credits : BarongsRushttp://www.barongsrus.com/baronhttp://www.barongsrus.com/barong/pinajusi-barong-tagalog-2008-p-1g/pinajusi-barong-tagalog-2008-p-106.html06.html
Image Credits : Image Credits : WistsWistshttp://wists.com/super_starr/tagalohttp://wists.com/super_starr/tagalog/8161e733601c79ab35a9b618d75g/8161e733601c79ab35a9b618d75b4140b4140
Pay attention to……● To avoid saying ''No'' directly.
● To avoid discussing the political or the religion.
Etiquette● Shaking hands
● How to count number with your fingers?
● Can't drink too much in a banquet.
Reference
THE FILIPINOS BLOG – EATING LIFESTYLEShttp://thefilipinos.wordpress.com/2008/09/08/filipino-eating-lifestyle/
Wikipedia - Culture of the Philippines
http://en.wikipedia.org/wiki/Culture_of_the_Philippines
中華人民共和國國土資源部 - 菲律賓商務禮儀http://big5.mlr.gov.cn/wskt/gwyly/201109/t20110902_935388.htm
Dou Hua Origin
http://www.oecc2011.org/images/download/25_Tofu%20Pudding.pdf