![Page 1: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/1.jpg)
Communications UpdateInternational Coffee Organization24 September 2014
![Page 2: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/2.jpg)
Overview of Objectives
• Short-term: Improve the ICO’s visibility in social and traditional media
• Medium-term: Redesign the ICO’s website, develop a communications strategy, and improve internal communications
• Long-term: Engage key audiences, journalists, and bloggers around key ICO projects and information
![Page 3: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/3.jpg)
Short-Term Objectives
• Engage existing and new audiences on social media
• Foster existing and create new relationships with members of the media—both traditional and online
![Page 4: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/4.jpg)
Social Media
![Page 5: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/5.jpg)
![Page 6: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/6.jpg)
![Page 7: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/7.jpg)
The ICO BlogThe latest news and information
![Page 8: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/8.jpg)
![Page 9: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/9.jpg)
![Page 10: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/10.jpg)
![Page 11: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/11.jpg)
![Page 12: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/12.jpg)
![Page 13: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/13.jpg)
![Page 14: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/14.jpg)
![Page 15: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/15.jpg)
![Page 16: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/16.jpg)
![Page 17: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/17.jpg)
![Page 18: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/18.jpg)
![Page 19: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/19.jpg)
![Page 20: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/20.jpg)
![Page 21: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/21.jpg)
![Page 22: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/22.jpg)
![Page 23: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/23.jpg)
![Page 24: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/24.jpg)
Global Coffee ReportICO’s New Opinion Column
![Page 25: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/25.jpg)
![Page 26: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/26.jpg)
![Page 27: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/27.jpg)
![Page 28: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/28.jpg)
Medium-Term Objectives • Internal communications improved• Website redesign
![Page 29: International Coffee Organization 24 September 2014dev.ico.org/documents/cy2013-14/promotion-committee...(1 October 2012 to 6 November 2013) Market fundamentals Total production by](https://reader036.vdocuments.net/reader036/viewer/2022071107/5fe1dcbda7a2d802516beabb/html5/thumbnails/29.jpg)
Questions & Comments?Vicente [email protected]