Download - International Management - Msc IMIS - Fontys
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International Management
Case Study - Ryanair
Indra Beurskens
Ida Soesanti Sally Meng
Yvonne Wang
Sunil Suren Zhen Zhang
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Case Question 1.1
1.What functions is Ryanair performing?
• Simple fleet
• Secondary Airports
• Excellent turnaround time
• Simplified operations
• Efficiency of cabin staff
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Case Question 1.1
2. What did ‘management’ contribute to the growth of the airline?
• The Gulf War in 1990
• Cut down on the frills to save costs
• Services were no longer available for free
• Ryanair turned into a budget-airline
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Case Question 1.1
3. Give examples of three points at which managers changed what the organization does and how it works.
• New flight routes
• Online booking system
• Deal with Boeing
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Case Question 1.2
1. Which of Mintzberg’s management roles can you identify being exercised in the latest stage of the Ryanair case?
• Monitor
• Entrepreneur • Resource allocator
• Negotiator
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Case Question 1.2
2. Decide which two of the roles are likely to be the most critical in the next stage of the company’s development, and explain why.
• Entrepreneur
• Negotiator
- collect, plan and execute
- attract and convince
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Case Question 1.3
1. Which aspects of the external general environment have affected the company?
• Airport operators
• Aviation authorities
• Airport authorities
• EU Commission
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Case Question 1.3
2. How has the company affected these environments?
• Simple budget-oriented approach
• People can travel more often
• Travel abroad at lower rates
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Questions ?