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EMPOWER SAN DIEGO.ORGCivic Engagement = Community Power
Presented By:
Kate Ammerman
Darien Buc
Alex Curry
Ashley Shoshan
Tyler Wilson
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EMPOWER SAN DIEGO advances progressive values and fosters local civil
society by promoting civic participation and facilitating collaboration
among community-based organizations. To realize our mission, we use
public dialogue, voter education, leadership development, and coalition
building.
Mission
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Web Site RecommendationsCurrent Homepage
Fully Utilize Page Space
Decrease Margin Size
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Web Site RecommendationsCurrently the right Column
Boxes are Ordered as shown
by these Images
We Suggest the Order Be:
• Search
• Donate
• Language Translation
• Live Stream
• Grassroots Ad
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Web Site RecommendationsOverall Design Changes
• Add In Pictures That Convey:
-What Empower is trying to do
-Who they’re trying to help
-What they’re trying to protect
• Make Current Pictures Larger and Add Descriptive Captions
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Web Site RecommendationsOverall Design Changes
Change Color Scheme
• Currently Too Neutral
• Empower is about change, civil duty & community- the colors should communicate that message
• Blue and Gold: Popular in San Diego Community
-Padres, Chargers
-Symbolism: Credibility, patriotic
-Used by Government agencies: organizations pertinent to Empower’s Cause
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EMPOWER SAN DIEGOHome -Our Staff –Our Work – Calendar –Blog –Get Involved –Join –Contact Us –Media
3. The use of a Watermark Background Image of
“Scenes of San Diego”
-incite viewers with a sense of love and pride
-inspire them to get involved to do their part in ensuring & protecting the town they love
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Web Site Recommendations
• Create a Logo- Visibility- Credibilty
-Memorability
• Create a Homepage Video: Instantly grab the interest of viewers by having a clip of a spokesperson giving…
-An overview of the organization
-What you stands for, what you aspire to do
-Ending with a compelling line about donating time or money for this cause
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MediaOur Staff Get Involved For:
College StudentsHigh school StudentsFamiliesCultural GroupsSpecial Interest Groups
Current Toolbar
Suggested Changes
Web Site RecommendationsReorganize Toolbar To Become More User Friendly
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Web Site Recommendations
• Become experts on community events within Empower’s general topics of interest and post them in your calendar
• Generate Community Involvement
• Increase Web traffic- by performing as an information hub for San Diego’s politically & socially inclined.Expand Use of Calendar
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Web Site Recommendations• Mobile Event Reminder Text Service
• Count-down Ticker on Home-Page for next upcoming event
• Email Newsletters Sign-Ups
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Search Engine Optimization
Search Engines
• Can help target audiences find your website
• Optimizing a site on a search engine can drastically increase web traffic
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Search Engine Optimization
Keywords are an important part of placement on a search engine
• Current keywords that Empower uses:
Empower (10), San Diego (10), Education (2), Advocacy (1)
• Additional keywords that could optimize Empower San Diego’s position:
Empower, San Diego Volunteering Opportunities, Family and Community Involvement, Voter Education, Budget Cuts
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Search Engine Optimization
• Local Address• Well organized and no clutter• Blog
Things That Could Be Changed
• Title tag• Ways Increase link popularity
• Press release• Create awareness on related sites
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Search Engine Optimization
An example of a Relevant Website to Generate Awareness about Empower
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• Press releases- for reaching out to news media
-92% of Journalists use the Web to research their next story
• Spark interest and create awareness for consumers by doing the following:
• Using a popular topic• Showing a benefit to the consumer• Strengthening the company’s or organization’s image
Press Releases
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• Press releases can help optimize your ranking in online search engines by:
• More content means more keywords
• Newer, more relevant content
• Link Popularity
Press Releases
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Press ReleasesExample Websites to Post Press Releases on:
www.signonsandiego.com
www.voiceofsandiego.org
www.sandiegopolitico.com
www.kpbs.org
www.sdnn.com
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Viral Marketing
• It can be more effective than regular advertising
• Can be used to attract higher web traffic and create more awareness
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Social Media Marketing
• Social Media Marketing is extremely important in your field
• Facebook, Twitter, and the blog are a great start
• Need more networks and internet traffic
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Social Media Marketing
• The main page coloring and logo should be updated
• Send Incentives to be a fan
• Update the headlines frequently
• Have a larger photo album showing more community
interaction
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Social Media Marketing
Other Social Networking Sites
• Try to reach out to the Facebook fans and
get them to join the other sites
• Use a social network site that helps non-
profits by giving them funds (Kaioo.com)
• Get more involved with local community
sites such as high schools and colleges
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Thank You For Your Time
Any Questions???