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Interpersonal Skills for Managers – Psychology in Business
Class 2
Karol Wolski
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What is applied psychology?
• Applied psychology is the use of psychological principles and theories to overcome problems in real life in different areas:– mental health, business management, education,
health, product design, ergonomics, and law
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What is applied psychology?
• Applied psychology includes:– clinical psychology, – industrial and organizational psychology, – occupational health psychology, – human factors, – forensic psychology, – engineering psychology– In addition, a number of specialized areas in the
general psychology have applied branches (e.g., applied social psychology, applied cognitive psychology).
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Personnel assessmentRecruitment TrainingsMotivating employees
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
The techniques of social influenceSelf-presentationSelf - confidence
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Usabillity and UXErgonomicsSocial influence on the Internet
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Decision makingTime managementSelf motivationTeam management and communication
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Where we can find psychology?
Psychology in business
IT and design
Sales department
HRMarketing
General management
Psychology of advertisingMarket researchCommunication with costumers
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IDEAS AND RESEARCH WE CAN APPLY
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How we learn? -Classical Conditioning
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How we learn? -Classical Conditioning
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How we learn? -Classical Conditioning
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How we learn? -Classical Conditioning
The Unconditioned Stimulus
The Unconditioned Response
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How we learn? -Classical Conditioning
We repeat it a hundred times
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How we learn? -Classical Conditioning
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How we learn? -Classical Conditioning
There is no sausage
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How we learn? -Classical Conditioning
There is no sausage
The Conditioned Stimulus
The Conditioned Response
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How we learn? - Operant Conditioning
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How we learn? - Operant Conditioning
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How we learn? - Operant Conditioning
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How we learn? - Operant Conditioning
Pecked the red button
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How we learn? - Operant Conditioning
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How we learn? - Operant Conditioning
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How we learn? - Operant Conditioning
We repeat it a hundred times
Each time the pigeon comes out of the cage faster
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How we learn? - Operant Conditioning
The opening of the box after pushing red button we call Positive reinforcement
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The Visual Mechanism