INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com
Social media by the numbers
370,000,000 – Facebook number of visitors (month)
133,000,000 - number of blogs indexed by Technorati since 2002
66,000,000 - Twitter unique visitors (month)
31,000,000 – LinkedIn unique visitors (month)
Do I really need all three?
3
The business meeting
The reunion/friends’ night out
The cocktail party
Social media flowchart
Target marketYo
uBlogs
Website
Blogs
Website
Why social media differs from traditional marketing
Social interaction = 2-way conversation Broadcast era is now conversational era “A website is a costly billboard on your own
property. Social Media is a free sign on the highway telling others to get off here and check this out.”
It’s a portfolio, not just a profile Make public/update URL Include as much info as possible Up-to-date contact info: LinkedIn is mobile.
Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise
Create a company profile
LinkedIn Groups
LinkedIn Groups
LinkedIn Answers
Profiles, Groups and Pages Apps and throwing sheep Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook
profiles
More personal than LinkedIn. BUT, use the “coffee room chatter” test.
Profile – Personal v. Professional
groups
Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.
intentional advertising Smart CRM
pages
pages
Why do people twitter? Promote brands & products Connect/reconnect with people Monitor online image
Company reputation Customer service
Market research Trends Competition
30/30/30/10 rule Ways to meet people
Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”
Your @name & icon
What’s your brand? @DowntownWoman v. @DianeDanielson
Icon: avatar, logo or you? Be consistent (even across platforms)
search = new google
Case study: cleats
Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them
What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want
something new. Customization is a new trend. Orange is the hot new color.
Case study: cleats
What do you learn? Competitors Bloggers Retailers
Case study: cleats
Sidebar: A bit about blogs
Sidebar: A bit about search
“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”
Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).
Blogs get picked up quicker than static websites.
Why you should write a book review on Amazon (#13).
Social Media: Time management
Create a schedule Sampling of Twitter Tools:
www.hootsuite.com times your tweets, tracks links www.tweetdeck.com sorts contacts www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook
Final Tips
Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the
conversation. Schedule time for this into your week.
Have set days/times Test out a new feature each time Make X number of new connections
Recommended Reads
Trust Agents – Chris Brogan and Julien Smith Twitterville – Shel Israel Inbound Marketing – Brian Halligan & Dharmesh Shah I’m on LinkedIn, Now What? – Jason Alba Me 2.0 – Dan Schawbel The Downtown Women’s Club Beginner’s Guide to
Facebook (ebook) – Diane K. Danielson The Savvy Gal’s Guide to Online Networking (or What
Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak
Diane K. Danielson ceo, DowntownWomensClub.com
Target marketYo
uBlogs
Website
Blogs
Website
DIANE K. DANIELSON, DOWNTOWNWOMENSCLUB.COM, [email protected]
HTTP://TWITTER.COM/DOWNTOWNWOMANIntro to Social Media