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Introducing Doc Holiday’s Social Media Cure-All Tonic
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen
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$1.3trillion
Source: McKinsey Global Institute
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Social Mediaand US Adults
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16% of Online Adults
Source: Pew Internet and American Life Project
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20% of Online Adults
Source: Pew Internet and American Life Project
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66% of Online Adults
Source: Pew Internet and American Life Project
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Social Mediaand Fortune 500
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28% of Fortune 500 Co’sBlog
Source: UMass Dartmouth
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66% of Fortune 500 Co’s HaveFacebookPages
Source: UMass Dartmouth
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73% of Fortune 500 Co’sTweet
Source: UMass Dartmouth
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Audienceon BlogsandForums
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Why PeopleFollow Brands
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59% Likeor FollowBrand: Shop or Purchase Product
Source: Perfomics
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45% Likeor FollowBrand: Insider InfoOr Discounts
Source: Perfomics
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38% Likeor FollowBrand: First to Know
Source: Perfomics
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50 Million Fans On Facebook
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Facebook is a leading indicator of sales. But it could take 2 years to develop the metrics to prove it.- Joe Tripodi, CMO Coca-Cola
Source: Warc
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Measurementis Hard
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57% of Companiesmeasure nodeeper thanengagement
Source: eMarketer
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12% of companiescan track social mediato revenue
Source: eMarketer
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Hubspotgenerates45,000 leadsper month
Source: Quora
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What Do CMOs Think?
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71% of CMOsare unpreparedfor explosionof Data
Source: IBM Global CMO Study
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68% of CMOsare unpreparedfor SocialMedia
Source: IBM Global CMO Study
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63% of CMOs viewROI as measureof success
Source: IBM Global CMO Study
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58% of CMOs viewCustomerExperience as measureof success
Source: IBM Global CMO Study
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We have stayed true to our company’s roots of really “listening” to our customers.- Karen Qunitos, CMO Dell
Source: Forbes
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What Can You Do?
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Focus on Business Objectives
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Focus on Business Objectives
• Generate Revenue
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Focus on Business Objectives
• Customer Satisfaction
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Focus on Business Objectives
• Customer Service
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Focus on Business Objectives
• Product Development
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Focus on Business Objectives
• Brand Awareness
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Thank You
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen