Download - Introducing Persona - Investor's overview
The better way to do Online Recruitment
Contact: [email protected]
Question:
What’s it like to be a jobseeker living in Europe in 2014?
Read job descriptions...
write and submit CVs...
maybe receive some guidance.
64% of young people feel they didn’t receive enough career help during education.
Question:
How do employers attract people with the relevant skills?
Post a job advert...
..and sort through CVs.
But over half weren’t happy.
We need a new approach:
To better understand the needs of employers
To cheaply automate CV sorting & Job advert writing/reading
To make education & employment progression more integrated
Zappos agrees there’s a problem
❖ Question-centric approach❖ Job-matching algorithm❖ Game-Based learning & training❖ Fun, incentivised job search❖ Personal profiles for individuality
Persona shows job seekers how they are perceived by employer. The word comes from the latin for ‘mask’.
Persona’s method:
Candidates answer job-requirement questions relating to their skills
Employers create and share these questions by sector & job title
Persona can benchmark where the skills gaps are and algorithmically match candidates & vacancies
Market segments
➢ Work Programme ~ private sector job centres
£3.2 Billion/yr
➢ Recruitmentagencies
£29 Billion /yr
➢ Training providers £50 Billion /yr
Business Model
Persona operates a freemium/SaaS model, charging recruitment & training teams based on the volume of candidates they access, contact, and place.
To overcome the ‘chicken and egg’ phase, Persona is attracting users using the free-tier and through incentives provided by partners.
Competition
General / specialised job boardsApplicant Tracking SystemsCV ParsersSocial recruiting e.g. LinkedInEmail mailing lists & manual methods
Traction
➢ Found a niche and currently trialling with a large Work Programme Provider ~50,000 candidates, 600 staff
Growth forecast➢ Convert first customer by
October 2014
➢ Use as case study to attract the other Work Programme providers
➢ Once saturated, move into the wider recruitment and training markets by October 2015 .
The TeamThe team is particularly strong with each founder contributing a different skillset.
★ Nick Theodorou graduated from UCL with a Masters degree in Physics and leads the commercial efforts.
★ Dale Webb graduated from Birmingham in Computer Science and leads design & co-leads development.
★ Ned Zbili graduated from Cardiff in Computer Science and also co-leads development.
Investment opportunity
Post first-customer conversion looking for £250,000 seed funding to further marketing and development efforts.
We’re also looking to partner with incentive providers e.g. top-up credit for applying to jobs.
Feedback & introductions also welcome!