Download - Introducing T-Commerce: The new way to sell
![Page 1: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/1.jpg)
T-CommerceThe new way to sell
By –Samarjeet SinghPresident, Iksula Services Pvt. Ltd.
![Page 2: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/2.jpg)
TODAY'S CHALLENGES IN CLOSING A SALE!Hyper-connected Customer
Access to more information at the touch of a button
Always-on, Always-connected lifestyle is creating the most knowledgeable and educated consumers in the history
![Page 3: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/3.jpg)
TODAY'S CHALLENGES IN CLOSING A SALE!In-store experience
Customer's Expectations from the sales associates are higher than ever before
In fact, 73% of consumers believe they are more informed than the sales associates
![Page 4: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/4.jpg)
TODAY'S CHALLENGES IN CLOSING A SALE!Feet on Street
Qualification of resources
Training investment
Attrition
![Page 5: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/5.jpg)
OVERCOMING CHALLENGES
Define & acquire necessary information about consumer and products
Provide elegant, intuitive and simple interfaces
Deliver info in a timely and easy-to-use manner for associate to use in dialog
![Page 6: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/6.jpg)
T-COMMERCE
T-Commerce or Touch commerce is a digital point of sale system on a tablet computer
![Page 7: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/7.jpg)
THE SOLUTIONPersonal Concierge
Store associates take on the role of a personal concierge
Information access at the touch of fingers
Empowered associate with info on• Product• Consumer preferences• Buying habits
![Page 8: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/8.jpg)
THE SOLUTIONPersonalized shopping experience
36o degree view of the customer
Recommendation based on buying history
Recognize frequent shoppers
![Page 9: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/9.jpg)
THE SOLUTIONSupply integration
Access to endless aisle of products
Real-time inventory across stores, warehouse and online
![Page 10: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/10.jpg)
THE SOLUTIONProduct experience
Customize products and pricing
Virtual dressing room
Augmented reality
![Page 11: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/11.jpg)
T-COMMERCE FOR INDIA
Ecommerce penetration in India is still only 2%
Key Reasons:
• Lack of awareness
• Lack of trust
• Banking and Gateway
• Touch and feel
![Page 12: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/12.jpg)
USE CASESDigital Franchisees
Big Bazaar Direct
Franchisees book orders using a tablet
Big Bazaar Direct delivers the order in 3-7 days
Franchisee makes commission on every order
![Page 13: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/13.jpg)
USE CASESHybrid Franchisees
Gitanjali E-Franchisees
Suitcase with limited inventory
Placeholder for tablet
Orders routed through online store
![Page 14: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/14.jpg)
USE CASESCard on Delivery
Myntra
Customers can now pay by card on delivery
Major breakthrough for high ticket items
![Page 15: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/15.jpg)
USE CASESInsurance Premium Collection
Reliance General Insurance
• Product information
• Premium calculator
• Card payments
![Page 16: Introducing T-Commerce: The new way to sell](https://reader035.vdocuments.net/reader035/viewer/2022081518/54c1e66c4a79598d288b4581/html5/thumbnails/16.jpg)
TAKEAWAYS
Expectations of the hyper-connected consumer are higher than ever
Is it worth empowering your associates?
Absolutely !Is T-commerce the right fit for India? Looks promising !