LEARNING OBJECTIVES FOR THIS COURSE
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AGENDA FOR THIS SESSION
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1 Introduce the ATTA Share a Roadmap See a possible market development trajectory and how ATTA services can help propel market development forward for Macedonia
Share the example of Mexico Learn how one country leveraged ATTA to support adventure market development
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AGENDA FOR THIS SESSION
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INTRODUCTION TO ATTA
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What is the Adventure Travel Trade Association?
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
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THE ATTA COMMUNITY THE ATTA COMMUNITY
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ATTA SERVICES TO SUPPORT DESTINATION DEVELOPMENT
The following slides provide a brief description of the adventure tourism supply chain and the range of ATTA
services that support development of service providers throughout the chain.
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ADVENTURE TOURISM SUPPLY CHAIN
• Local lodging and
food service providers
• Community-based tourism enterprises
• Local Guides • Local Artisans
Tourism Enterprises
Local Intermediaries
• Inbound tour
operators • Domestic
travel agents
Domestic Intermediaries
• Hotels and
Lodges • Local tour
operators • Local travel
agents
International Intermediaries
• Outbound
operators • Wholesalers • International
travel agents
Local Nature Resources
• Forests • Lakes • Rivers • Mountains
The adventure tourism industry supply chain includes businesses and agencies
providing local services and international connectivity.
[ ]
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ATTA SERVICES FOR EACH LINK IN THE CHAIN
• AdventureEDU • HUB Online Community • Webinars • Research Reports • Legal Document Templates • Best Practices Library • Promotional Opportunities
Tourism Enterprises
Local Intermediaries
• Consumer Exposure
• Media Exposure
Domestic Intermediaries
• Adventure Connect Regional Meetings
• Cost savings discounts (booking software, UPS, NXGEN)
International Intermediaries
• Adventure Week • Adventure
Travel World Summit
The ATTA offers a range of services to support businesses operating at each level
of the supply chain. [ ]
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Mexico embraced adventure tourism
development as a strategy and
encouraged participation at multiple
levels
HOW MEXICO LEVERAGED ATTA
SERVCES
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HOW MEXICO LEVERAGED ATTA SERVICES
Mexico made a National Commitment to an Adventure Strategy
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HOW MEXICO LEVERAGED ATTA SERVICES
Individual Mexican states — Chiapas, Veracruz, Baja Sur — host and sponsor events
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HOW MEXICO LEVERAGED ATTA SERVICES
Individual Adventure Tour Operators learn from ATWS meetings: • Strengthen their online
presence • Improve sales techniques • Participate successfully
in trade show marketplace
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RESULTS SINCE 2011
• Media exposure
• Greater numbers of international guests for individual tour operators
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AdventureEDU is a service of the Adventure Travel Trade Association Learn more at www.adventuretravel.biz
© 2013 Adventure Travel Trade Association. All rights Reserved.
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