Introduction
Casa de Santiago LLC Robert E. Harris
Owner440 Burroughs, Box 155
Detroit, MI 48202313.820.4702 direct
313.875.5850 fax
www.casadesantiagollc.com
Building Safety Challenge – Fires
Building Safety Challenge – Earthquakes
Building Safety Challenge – Hurricanes
Solution - Arxx Insulated Concrete Forms
- Safer - Healthier
- Stronger - Energy Efficient
Solution - Arxx Insulated Concrete Forms
California Wildfires 2008
Solution - Arxx Insulated Concrete Forms
Hurricane Katrina
Solution - Arxx Insulated Concrete Forms
Meets engineering requirement for earthquakes
Solution - Arxx Insulated Concrete Forms
Healthier living environment
Energy Efficiency – Winter - $50/month/unit
65% Lower !!
Technology – Arxx Edge, Prime & Steel
Speed
Field Assembled
Industrial
Business Development
2008 2009 2010 2011 2012
Founded Trained Trained Start StartDetroit 70 Installers 24 Installers 8-10 Res., 10-12 Res.,Dealer- 1 Comm. 2 Comm.ship Started Tech Projects Projects Town Smart- Began Assisted Start Program Installer on 3 ProjectsTraining 4th Quarter
- Start 2 Projects
Competition
Nudura
Reward
Superior Wall
ConventionalConstruction
Arxx Advantage – Unmatched Technical Support and Customer Service
Competition – Insulating Concrete Form Detail
Competition - Other Insulating Concrete Forms
Arxx Nudura Superior Wall Reward
Founded 1978 2000 1981 1988
Distribution International International 22 States National
Plants 11 1 17 6
Customer
Support +++ + ++ ++
Warrentee 30 years +++ na 15 years ++ +
Fire 950 d +++ 698 d ++ na na
R-Value R-22 +++ R-22 +++ R-12 + R-22 +++
Competition – Conventional Construction Detail
ICF Wood Steel MasonryEnergy Efficiency ++ - - -Energy Payback 5 years -- -- --Fire Rating ++ -- + +Strength ++ -- + +Cost $$$ $ $$ $$
Market Size
75%
10%
9%4%
2%
6%
Sales
Wood
Masonry
Steel
Other ICF
Arxx
Go to Market Strategy
Homes - Detroit $87 Million
American Reinvestment and Recovery Act
Go to Market Strategy
DPS Schools and
Detroit Medical Center
$1 Billion Market
2011 thru 2015
Management Team
Robert E. Harris – Owner/Manager- 17 years in construction trades- 13 years self-employed
Jim Quain – ICF Consultant/Estimator- 17 years as Insulating Concrete Form Distributor- Sold/installed over 200 basements, 150 homes, and 15 commercial buildings
Stephanie Abernathy-Lane – Human Resources/Marketing- Master’s of Business Administration
To Be Added- CFO, Office Manager, IT Support
Business Model
Arxx Sales, Bracing Rental & Work Force
Financial Projections
Total Sales2010 2011 2012 2013 2014
ICF Sales $52,000 $413,800 $538,332 $721,423 $990,583Rental $6,000 $41,400 $52,596 $68,962 $92,880Labor $2,000 $8,800 $10,032 $11,737 $14,085Total Sale $60,000 $464,000 $600,960 $802,123 $1,097,548
Revenue, Expenses and Profit2010 2011 2012 2013 2014
Total Sales $60,000 $464,000 $600,960 $802,123 $1,097,548Expenses $54,000 $396,000 $492,480 $634,154 $843,529Profit $6,000 $68,000 $108,480 $167,969 $254,019
Ask, Use of Funds, Exit
$50,000 Dollars, 1st Round
Trailer
Bracing
Tools
Office and Office Equipment
Grant Writer
Sell Michigan Business – 2015 and Transition Business to Caribbean
Casa de Santiago LLC
Robert E. Harris
Owner440 Burroughs, Box 155
Detroit, MI 48202313.820.4702 direct313.879.5850 fax
Website: casadesantiagollc.com
