Download - Introduction To Social Media & Fundraising
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talks!talks!
Introduction to Social Media & FundraisingAudio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technology Forum:– tinyurl.com/l7nrns
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talks!
Introduction to Social Media & FundraisingFacilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Becky Wiegand, TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydon.com
Chris Garrettchrisg.com
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
What we’ll cover
• Before you go online• The big picture• Three fundraising models for $$$
– Campaigns– Events– Grassroots
• Turning fans into fundraisers
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
Creating a conversation on the issue
vs. Talking about your
nonprofit
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• Oxfam’s fundraising result shrunk by
50% even though their membership
grew 50%.
• Everything changed when they
started focusing on how 100 million
people went hungry in 2008.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• FYI - video is one of the most powerful ways to start this conversation.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online• Another great example – from Girleffect.org
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
The Big Picture...
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... and how it all ties together
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - $$$
•Perpetual •Events / Wishlist
•Grassroots
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Perpetual or “static”
fundraising
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Perpetual
• Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Event or “wishlist”
fundraising
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific
need or event.
$14,500 in 24 hours for Strength.Org
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific
need or event.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events or Wish lists enable donors to feel
more directly involved with the impact of their donations.
Buy a hug for $10 and have it “sent” to a specific area of need.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Grassroots or “engagement
”fundraising
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Grassroots• Grassroots approach involves leveraging your
cultists for fundraising.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
• Grassroots approach involves leveraging your cultists for fundraising.
Three fundraising models - Grassroots
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Fans to Fundraisers
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Social Media Journey
• Take your audience on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Finding fundraisers within your fanbase
“Sneezer” Volunteer Donor
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Mobilizing your fanbase for fundraising
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
More resources• Rednose Day: http://www.rednoseday.com/do_something• Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82• Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/• Rednose Day: http://www.rednoseday.com/about_rnd• Facebook Groups and Pages – Features, Benefits And Killer Tips:
http://johnhaydon.com/2009/04/facebook-groups-pages-tips/• 15 tips for fundraising on Twitter:
http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html
• Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
• 10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html
• Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/
• 12for12k raised $14,500 in 12 hours: http://12for12k.org/2009/03/19/thank-you/
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talks!
Questions?Submit your questions using the chat box.
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Emerging Technology Forum:– tinyurl.com/l7nrns
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Upcoming webinars
• Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific
• Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific
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Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
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talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392