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Hands-on intro to social media
Safwan Halabi MD@radhelper
Henry Ford Health System
Dept of RadiologyDetroit, MI USA
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Agenda
1.Why medical professionals should develop an online presence
2.Separating Facebook for social and professional endeavors
3.How to safeguard your social media accounts with 2-step verification
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Doc AGDoc AL
http://www.clipartpanda.com/
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Doc AG
Graduated top of his class
25 years of experience as aneuroradiologist
Chairman of academicradiology practice
Published 10 books and100 peer reviewed articles
Has no social media presence
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Google search of Doc AG
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Doc AL
Graduated top of her class
Has DDS and MD degrees
Chief Quality and Safety officerfor the health system
Consultant to the NIH
Has a social media presence
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Doc AL
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Doc AL
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ACR Bulletin“Identity Crisis”Oct 2014Vol.69No.10
Physician reputations are at riskPatients and referring clinicians to future employers routinely perform Google searches for their radiologists or interviewees
If an inappropriate personal post or negative review is found, it could sway their perception or increase their likelihood of changing physicians
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Protect your brand
Radiologists’ online reputations aren’t only made or broken on social media: they’re also deeply affected by physician review websites like Health Grades, RateMDs, and even Yelp
It’s common for dissatisfied patients to turn to these sites, and reviews could impact a referring physician’s decision to employ a particular radiologist or radiology practice for image interpretation
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Solicit positivity
Many of the search engine site algorithms allow positive reviews to push down the negative ones
Providing your patients the opportunity to voice opinions directly to you including via social media platforms
Hire social medial or reputation management firms
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Proceed with caution
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Facebook for professionals
https://www.facebook.com/pages/create/
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Facebook for professionals
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Facebook for professionals
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Facebook for professionals
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Privacy and security
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Privacy and security
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2-step verification
http://blogs.wsj.com/personal-technology/2014/04/11/safety-first-how-to-sign-up-for-two-step-verification-on-11-top-online-services/
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2-step verification
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2-step verification
http://www.cnet.com/how-to/how-to-set-up-googles-two-step-verification/