Helping seniors live active lives
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About
• Peter: 70, heart problems• Mary: 69, dementia
• Their children: 38, 29, have a problem
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Solution
Caregiver
CaregiverS
OS
Senior
Care
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TAM: 1,2B€, SAM: 600M€, SOM: 150M€ / year**Subscription from 10€ / family / month
Market
Population 820MEU &
USA
2012 = 10M
Seniors(60-80y) 100M Caregivers 180M With problem 280M = 34% of population
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Why now ?
• The group aged 60-80 lives with children worried about them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during last years
2010 2020 2030 2040 2050200300400500600700800900
1000
PopulationPeople with problem
2010
2020
2030
2040
2050
200400600800
1000
PopulationPotential users
Population 820MEU &
USA
2012 = 10M
Seniors(60-80y) 100M Caregivers 180M With problem 280M = 34% of population
6
Why now ?
• The group aged 60-80 lives with children worried about them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during last years
2010 2020 2030 2040 2050200300400500600700800900
1000
PopulationPeople with problem
7
Why now ?
• The group aged 60-80 lives with children worried about them – (in)dependent active seniors
• No institutional-care for active & healthly seniors group
• Mobile and bio-sensor technology advancements during last years
2010 2020 2030 2040 20500
100200300400500600700800900
PopulationPeople with problem
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Competition
Competition Tele-health manufacturersMobile apps markets
InvisibleCare advantages over existing competition
++ Flexibility, full customer adaptation++ Focus on 60-80y group – active seniors++ Informal caregivers network++ Senior smartphone remote setup
Conclusion Focusing on mid segment seniors
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Product
Mobileprovider
Change settings
CareInvisible
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Technology
• Our bio-sensor mobile framework for different teleHealth, sport, senior-care projects
• Using several different sensors (ECG, HR, Posture, SpO2, activity, BR, blood sugar,....) for different use cases
• Part of several EU funded projects (CHIRON, Relaxed Care...)
• 3 year technological competitive advantage!
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Business model From general mobile applications for seniors to bio-sensor mobile applications for families• B2B customers; using mobile apps to
stir their interest• Sales channel - indirect
• care organizations, insurance, bio-sensor companies, telcos* *we are in contact with 10 organizations that are currently testing InvisibleCare
• Revenue streams• freemium, in-app purchases,
*additional services *subscription from 10€/family/month
• bio-sensors sales (option)
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Our team – more than 100y in IT/MobileJure Lampe CEO, founderAdaptA, VOP, Mobili20y in mobile research&dev.Gorazd Norčič, MBA AdvisorCIMBA, Quollective
Tomaž Gregorič, MsCCIOVOP, Spinaker20y in mobileMirko Oblak15+y Int. salesBull, Eicon, Iskratel
6 developers
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Why us?
First satisfied end-customers First sales partners/distributors in
the EU Experienced and dedicated team
sharing the same problem