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IoT Monetization@chongcolin @appdirect
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Founded to help
businesses and consumers to
discover, buy, and manage
software.
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Critical ChallengesIn IoT Service Development
Creating
Partnerships
Difficulty
Showing
Value
Marketing /
Sales
Difficulties
Pricing
Difficulties
23%
37%
22%
37%
BI Global IoT Executive Survey Q4 2016
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Top Inhibitors to IoT Solutions
Gartner 2015
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Need a real person to
consult with
85%73%Are Overwhelmed
61%Want more cloud services
The Case of SMB
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Three Ecosystem Foundation
Platform with Scale
Developer Friendly
Path toRiches
You
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Flexible billing and payment modelling
Native entitlements handling for users, devices, and data
Multi-party settlement and business rules
Data management and leverage
Global scale and cloud infrastructure
01
Core Capabilities for IoT Monetization
02
03
04
05
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Internet of Things MonetizationVendor Landscape
BillingManaging the invoicing, charging, and payment
processing for subscriptions and
more.
DistributionLeverage ecosystems and channels to get to
market
EntitlementsManaging the package modeling, license, and
lifecycle for rights.
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Looking Ahead
Consolidated Billing//Secure Payments Anywhere//
Dominant Standards//Critical Mass//
Profilerated Trust//Contracts as Currency//
Autonomous transactions//Economic optimization//
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01001100 01101111 01110010 01100101 01101101 00100000 01101001 01110000 01110011 01110101 01101101 00100000 01100100 01101111 01101100 01101111 01110010 00100000 01110011 01101001 01110100 00100000 01100001 01101101 01100101 01110100 00101100 00100000 01100011 01101111 01101110 01110011 01100101 01110100 01100101 01110100 01110101 01110010 00100000 01110011 01100001 01100100 01101001 01110000 01110011 01100011 01101001 01101110 01100111 00100000 01100101 01101100 01101001 01110100 01110010 00101100 00100000 01110011 01100101 01100100 00100000 01100100 01101001 01100001 01101101 00100000 01101110 01101111 01101110 01110101 01101101 01111001 00100000 01100101 01101001 01110010 01101101 01101111 01100100 00100000 01110100 01100101 01101101 01110000 01101111 01110010 00100000 01101001 01101110 01110110 01101001 01100100 01110101 01101110 01110100 00100000 01110101 01110100 00100000 01101100 01100001 01100010 01101111 01110010 01100101 00100000 01100101 01110100 00100000 01100100 01101111 01101100 01101111 01110010 01100101 00100000 01101101 01100001 01100111 01101110 01100001 00100000 01100001 01101100 01101001 01110001
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Raw Materials Refinery & SaleBenchmarks
Measurement
Transport
Exchanges
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Cleansers,
Enhancers,
Analysis,
Triggers,
Aggregation
Packaging,
Billing,
Reselling,
Rules Engines
Structure
Cleanliness
Completeness
Validity
Consistency
Timeliness
Accuracy
Variety
Veracity
Velocity
Volume
API Calls
Volume
No standards
No exchanges
Niche
Protocols
Networks
Nearer:
Fog/Edge
Farther:
Cloud/Network
Raw Materials Refinery & SaleBenchmarks Transport
Measurement Exchanges
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Key Takeaways
D
C
B
A
Know your killer appUnderstand your anchor(s)
Everything can be a Point-Of-SaleEnable transactions with the least friction
Don’t go alonePartner and don’t reinvent the wheel
Maximize flexibilityRemain agile and minimize time-to-market (TTM)
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Thank you!@chongcolin @appdirect
www.appdirect.com
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About AppDirect
AppDirect is the leader in end-to-end app management and
revenue generation platforms for connected car and the Internet of
Things. The AppDirect platform delivers a seamless, integrated
solution to securely distribute, update, control and monetize any
kind of software or digital asset over the air, including the ability to
capture, analyze and capitalize on data generated by the diverse
types of connected devices that comprise the Internet of Things.
The AppDirect Monetization Suite features:
• Cloud Marketplace
• Subscription Billing
• App Distribution
• Reseller Management
• Entitlements Management
• Device Enrollment & Profiling
• App Lifecycle Management
Learn more at www.appdirect.com